RBB Rebrands to Call Out Niche Expertise: Small Batch Production

WOOSTER, Ohio, Dec. 14, 2016 /PRNewswire-iReach/ -- RBB announced the launch of a new website, logo and tagline as part of a comprehensive rebranding effort that clearly positions the company as a master of its craft—the building and testing of small batch electronic assemblies. The company has always been an expert of small batch production, but not until now has their expertise been brought to the forefront. An updated logo with a new tagline, "The Small Batch Experts," immediately conveys RBB's unique specialization to prospective clients.  

This rebranding effort reflects the company's evolution in recent years to streamline its service offerings and focus on its core business of recurring small batch assembly and testing. "We are masters of one thing, and we do it better than anyone. We take your complex designs and build and test your repetitive small batches on demand. And we'll do as many different designs as needed," said RBB's President and CEO Bruce Hendrick.

In addition to having a fresh look and feel, the company's newly launched website, RBBsystems.com, is mobile responsive, which means its content is easy to read and navigate through regardless of what mobile device a visitor is using. Clients and prospects alike now have a comprehensive resource center at their fingertips that clearly communicates the value of working with RBB—and more. Client testimonials, case studies and videos all share real-world customer success stories, while an updated blog, FAQ section and downloadable whitepapers, checklists, and guides provide essential information for clients and prospects.

In addition to the company's rebranding and updated digital presence, RBB has hired Sammy Nixon as Director of Sales. Sammy brings with him more than 20 years of customer experience and B2B sales expertise.

About RBB:  Founded in 1973 in Shreve, Ohio, RBB began as an industrial engineering services firm. Today, RBB is laser focused on serving the need for recurring small batches of mission-critical circuit boards, box builds and control panel assemblies at every stage of the product lifecycle.

Media Contact: Bruce Hendrick, RBB, 888-732-6573, BHendrick@rbbsystems.com

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