Innovative Retailer Adopts Technology that Supports its Quality and Freshness Promise

REDWOOD CITY, Calif., April 9, 2013 /PRNewswire-iReach/ -- YottaMark Inc., provider of HarvestMark, the industry-leading fresh food traceability and insights platform, today announced that Raley's Family of Fine Stores, the family-owned grocery chain based in West Sacramento, California, has selected HarvestMark for its next generation Distribution Center (DC) quality solution. HarvestMark DC Insights provides mobile quality measurement tools and on-demand analytics that will help Raley's monitor products at the point of receiving and optimize its supply chain to deliver superior-quality produce to shoppers.

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"Raley's has long had a strong reputation for providing our customers with the freshest, highest-quality produce," said Greg Corrigan, senior director of produce and floral for Raley's Family of Fine Stores. He added, "HarvestMark enables us to enhance that reputation by providing us with the ability to closely manage quality by supplier, commodity, and season to ensure that shoppers will have access throughout the year to a bountiful supply of quality produce at each of our stores."

According to FMI, 72% of shoppers choose their grocer based on the quality of the produce department. According to research by Oliver Wyman, a consultancy, shoppers buy 30% more produce when they are delighted by the freshness and quality in the department. HarvestMark DC Insights enables retailers to consistently apply metrics, digitally record results at the points of receiving, and build stronger partnerships with suppliers. Suppliers can be benchmarked and alerted when unexpected defects occur and how to correct them, increasing overall quality. HarvestMark DC Insights can even help buyers anticipate seasonal disruptions in supply and improve forecasts.

"Advanced quality practices are beginning to be adopted in retail grocery," said Elliott Grant, YottaMark founder and CTO."HarvestMark DC Insights enables retailers to make smarter choices about their sourcing and receiving process, reducing shrink and markdowns, and optimizing freshness and quality, which ultimately results in improved shopper loyalty. This application sits on our traceability platform, and is a great example of how improved transparency creates value."

HarvestMark DC Insights provides a simple-to-deploy, yet powerful solution to automate receiving practices, standardize across locations, improve record-keeping and supplier benchmarking, and provide better feedback to suppliers. By automating receiving, standardizing quality ratings, and eliminating manual data entry and manipulation, HarvestMark DC Insights creates intuitive dashboards that give buyers the ability to make fact-based decisions and store operations visibility to quality at receiving.

About HarvestMark
HarvestMark® is the industry-leading fresh food traceability and insights platform from YottaMark, Inc. HarvestMark solutions deliver transparency and unparalleled insight into the fresh supply chain that drives sales and profit. HarvestMark PTI supports industry standard case- and pallet-level traceability. HarvestMark Connect extends the platform to individual sales units--driving loyalty by connecting farm to fork, speeding food safety communication, and reconnecting shoppers with the people who grow and sell their food. HarvestMark Insights provides on-demand tools and analytics to help optimize quality and freshness. To date, more than 5 billion packages of fresh food have been enabled with HarvestMark traceability, from the produce aisle to the meat case. Visit HarvestMark.com or call us at call 1-866-76-TRUST (or +1.650.264.6200). For more information about YottaMark, Inc., visit www.YottaMark.com

About Raley's Family of Fine Stores:
Raley's is a privately-owned supermarket chain with headquarters in West Sacramento, CA. The company operates 128 stores in Northern California and Nevada under four banners: Raley's, Bel Air, Nob Hill Foods and Food Source. Raley's was founded in 1935 by Tom Raley and is a major grocery chain best known for high-quality products, fresh produce, fine meats and outstanding customer service. The family-owned and operated company was named the No. 1 supermarket chain in the nation three consecutive times by readers of Consumer Reports magazine, and most recently, ranked among the top 10. Raley's strives to make its customers' lives easier and better by delivering a personalized food shopping experience. For more information, visit www.raleys.com

Media Contact: James Allgood, YottaMark, 650-264-6419, jallgood@harvestmark.com

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SOURCE YottaMark



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