Prepare for Black Friday: Three Ways to Use the Biggest Shopping Day of the Year to Benefit Your Agency

PATCHOGUE, N.Y., Nov. 16, 2017 /PRNewswire-iReach/ -- fishbat, a leading internet marketing company which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, offers three ways to use the biggest shopping day of the year to benefit your agency.

The clock is ticking, and Black Friday is around the corner. The day after Thanksgiving presents many opportunities for an agency. Many B2B businesses may shy away from targeting any clientele at this chaotic time of year, because retailers will be parading their deals and discounts everywhere you look. However, there is much to gain for agencies during this season.

Black Friday can be a time that is profitable for your business if you utilize the right strategies. Here are three ways to prepare for the shopping day and use it to your benefit:

  1. OFFER
    Not many agencies take advantage of a day like Black Friday to appeal to their clientele. In the sea of oversaturated content that competes for consumer attention, it may be easy to feel that your messaging may get lost in the masses. However, with daily digital engagement being at an all-time high, people will be checking their phone and email more than normal during that week. Offer a free trial or consultation for the agency, or possibly a discount on particular services.
    Take the risk, and increase your budget for Black Friday. At this time of year, it's incredibly important to understand your target market, so that you can strategically use demographic targeting and display ads where these clients shop or browse the internet. Be wary that not all websites may show your content due to requiring high bids for placement.
  3. EMAIL
    It is possible to stand out in a client's hectic inbox at the end of November. If you spend the time to craft an eye-catching subject line that is different, along with visually appealing content, you can be heard through the noise of Black Friday marketing. Create a sense of urgency with a limited time offer and stress the expiration date. As the expiration date nears, send a reminder so that your clients don't forget about the offer.

fishbat Internet Marketing Agency takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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