BEAVERTON, Ore., May 23, 2013 /PRNewswire-iReach/ -- Brandefined, an online marketing company based near Portland, Oregon, was recognized by Facebook for creating and maintaining highly successful ad campaigns through the Facebook platform.
Brandefined was founded in 2011 and primarily uses Facebook's tools to offer affordable online advertising solutions to small-to-medium-sized businesses. Their volume of high-performing campaigns attracted the eyes of the social media giant within the first year. At that time, Facebook contacted Brandefined and invited them to submit a case study to their Studio Edge program for publication consideration.
"We simply created ads and ran campaigns to the best of our ability for our clients, not to gain recognition," said Becca Bernard, Vice President of Operations. "Facebook thought we would be a great candidate for Studio Edge and we were honored to be asked."
Studio Edge is a program that allows agencies to train directly through Facebook, showcase work, and share best practices. Brandefined became one of a select group to receive this honor while exclusively working with small-to-medium-sized businesses. Everyone working with Facebook ad campaigns within Brandefined is required to complete certification through Studio Edge. This results in a well-educated, Facebook certified staff.
"It's important to us that our clients are dealt with by experts," said Mike Clancy, co-owner of Brandefined. "Small business owners deserve just as much respect as CEOs of major corporations."
The case study published features Force-E Divers, a dive shop based in southern Florida. Brandefined redesigned Force-E's Facebook page with custom graphics and created an ad campaign that targeted not just experienced divers, but also those who might enjoy diving but hadn't tried it yet. Throughout the year, they used a combination of sponsored ads, promoted specials, and page posts that featured fascinating underwater photos. The successful approach drove Force-E's business through the roof by allowing them to open two new locations and expand their fleet to ten dive boats.
"It's been very successful, we've gotten a lot of new Facebook followers, and an increase in the number of people who are signed up for our newsletter, plus increased traffic to our website," said Skip Commagre of Force-E Divers.
Since joining Studio Edge, Brandefined has taken the opportunity to gain inspiration from the strategies of a variety of large budget campaigns and has learned from their success. Currently, they have multiple case studies pending publication within Studio Edge, each of which represents their own high-performing campaigns. They have also expanded their offering to many other Internet marketing solutions, including graphic design, search engine marketing, social media management, and more.
"Facebook is the next wave of advertising," said Ron Way, co-owner of Brandefined. "And we are offering a roadmap available to everyone."
Brandefined is located in Beaverton, Oregon, just outside of Portland. They offer a number of online marketing solutions for small to medium businesses. For more information, please call 1-888-406-9774 or visit their website at Brandefined.com. You can also find them at Facebook.com/Brandefined.
Chelsea Nodine Brandefined, 9712385255, email@example.com
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