POP-Market and PREMIUM EXHIBITIONS Join Forces Streamlining Fashion Wholesale Business

POP-Market tools lighten the workload of buyers and sellers at tradeshows and beyond

NEW YORK, July 1, 2013 /PRNewswire-iReach/ -- Wholesale fashion continues to evolve rapidly, both online and offline. POP-Market, fashion's innovative online B2B platform, has been a leading driver of this evolution and now is expanding internationally, evidenced by the announcement of its strategic partnership with PREMIUM EXHIBITIONS, the leading International Fashion Trade Show, in Berlin.

(Photo: http://photos.prnewswire.com/prnh/20130701/CG41397)

POP-Market, which revolutionized and simplified the way the fashion wholesalers and retailers conduct business, offers powerful, web and mobile-based selling tools developed using proprietary technology, and boasts the largest, wholesale online marketplace, trusted by over 50,000 retailers.

PREMIUM states that its collaboration with POP-Market "is key for the Fashion 3.0 generation in order to combine the best online- and offline- activities," POP-Market will offer its online B2B platform to all PREMIUM exhibiting brands, enabling them to showcase their collections online, write orders with iPads at the shows, make custom order suggestions and drive sales anywhere, 365 days a year. 

The platform also brings efficiency for international retail buyers by providing them 24/7 access to their favorite brands, along with real-time alerts on style updates, available stock, best-sellers, editors' picks and more.  Furthermore, buyers can easily filter through new products based on brand, category, price and delivery. 

Market buyers compare the ease of the POP-Market platform to an online giant, with Marissa Collections saying that it "now makes placing wholesale orders as easy as buying on Amazon."

"Enabling the commercial success of participating retailers is at the forefront of PREMIUM's service manifesto, and POP-Market is the online extension of PREMIUM's longstanding trade show operations," said Anita Tillmann, co-founder of PREMIUM EXHIBITIONS.

PREMIUM EXHIBITION brands will be featured on POP-Market under a special curated section where qualified buyers can view and buy their collections online 365 days a year. Retail Buyers can register and use POP-Market.com for free.

POP-MARKET will be present at the PREMIUM EXHIBITIONS tradeshow in Berlin from 2nd July-4th July in Hall 3, booth H3-F01.  Further POP-Market presentations will be held at Premium-Ordershows in Düsseldorf (20-23 July) and München (10-13 August).

For further information please contact:

Oliver Frielingsdorf,
General Manager EMEA
P.+41 79 8182085 // +1-212-878-8879;                                            

Kerstin Weidner
P. +49 (0)40 50097224 // +49(0)172 4046977

About POP-Market

POP-Market is part of Global Apparel Network, (GAN), a New York based global company that has been changing the way brands, retailers, and designers communicate visual information for over a decade.  GAN's patented solutions, including Visuality™ and POP-Market™, cover the entire fashion lifecycle from design, sales, buying and visual merchandising.

 GAN launched POP-Market with a mission to make wholesale easier, by combining its powerful sales platform with the most seamless and rewarding buying experience available.  With the only patented technology in the industry, the leading iPad app and the largest buyer network, POP-Market is the complete wholesale solution brands and retailers trust most. 

"The first player in the field was arguably POP-Market's parent company Global Apparel Network, which created a tool called Visuality more than a decade ago. It was designed to help brands, retailers and designers communicate visual information: everything from product design to visual merchandising and wholesale. Visuality's vendor customers have been using it as a tool for buyers to share new products and collections (and to place orders) for years. What POP-Market did when it launched last year was to unite the existing network of buyers -- thousands of them -- into a marketplace where brands and buyers can discover each other."

--MR Magazine, April 2013


The PREMIUM International Fashion Trade Show takes place twice a year in Berlin, showcasing over 1400 exclusive collections from 900 selected brands accross men's, women's contemporary fashion, progressive sportswear, designer denims, promising new designers, shoes and exclusive accessories.

The brandmix presented at PREMIUM is re-curated every season to showcase an inspiring and on trend portfolio to over 50,000 visiting international retailers. PREMIUM continuously presents the world's most sought after collections including a proportion of up to 25% of new emerging labels.

PREMIUM is a mainstay of the Mercedes-Benz Fashion Week Berlin and the world's only fashion and lifestyle fair of this size and quality focused on the high-end segment of the market.

Media Contact: Oliver Frielingsdorf, POP-Market, +41 79 8182085 // +1-212-878-8879, OFRIELINGSDORF@POP-MARKET.COM

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