Poler's New Territory - Tumblr Commerce

PORTLAND, Ore., May 14, 2013 /PRNewswire-iReach/ -- Poler Outdoor Stuff, which has achieved cult status as a maker and seller of camping equipment and apparel, announced today that it has chosen to sell through Tumblr using the BlkDot platform. Poler will begin posting shoppable content immediately.

"Poler's audience is young and slightly outside of the mainstream which we feel makes them a perfect fit to sell on Tumblr," said BlkDot CEO and Founder Dan Coe, "Their photo essays are inspirational and they have a highly engaged following. It is a natural step for them to offer items for sale through Tumblr and we're excited to be involved."

Now enabled for commerce, Poler can create shoppable posts which look like regular photo posts except for the addition of a black dot, which indicates an item is for sale. Viewers can complete a transaction without registering or any other excess steps. Checkout is seamless and allows customers to make a purchase without being directed away from Tumblr.

"Tumblr is where young people spend their time curating everything that inspires them. Poler offering sales directly through Tumblr via Blkdot allows us to reach them where they already are in an authentic way. The fact that these posts can be reblogged and retain their functionality is incredible" said Benji Wagner, Creative Director and Co-Founder of Poler Outdoor Stuff.

Tumblr's audience includes more than 10 million teens, 12 million 19-24 year olds and 12 million 25 – 34 years olds* with a combined discretionary spending power of over $200B**. It is the world's largest blogging platform hosting over 100 million blogs that create more than 80 million posts per day. Among social media platforms Tumblr has the largest share of "time spent on site" after Facebook. It is the 15th most popular website in the U.S.***

About Poler Outdoor Stuff
Since 2010, Poler Outdoor Stuff has made high quality, high value gear so people can get more out of their adventures in the great outdoors. Poler's original line of tents, sleeping bags, beanies, shirts and more are popular for their blend of cool design, durability and lack of technical pretention. For more information visit polerstuff.com

About BlkDot
BlkDot, Inc. is the world's first commerce platform for Tumblr. Brands use BlkDot to create commerce-enabled posts, process payments and manage related orders and fulfillment. BlkDot brings content and commerce together so customers can buy at the point of inspiration. To learn more about BlkDot, visit theblkdot.com

* Quantcast (4/13)
** U.S. Bureau of Labor Statistics "Consumer Expenditure Survey" (9/12)
*** Quantcast (4/13)

Media Contact:  Dan Coe, BlkDot, Inc., 503-970-2889, press@theblkdot.com

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SOURCE BlkDot, Inc.



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