Plus Size Retailer Offers Insight, Empowerment In New Video Series

Phyliss Mosca of Plus Retailer Ulla Popken Voices Company Philosophy for Women of All Sizes

GLEN ARM, Md., May 30, 2013 /PRNewswire-iReach/ -- In a just-released series of videos, plus-size fashion leader Ulla Popken ( invites all women to embrace the company's philosophy of owning and celebrating who they are. The company's core message that "Feeling Beautiful Is Empowering®" means dressing on the outside to reflect the vibrant person they are on the inside.


"Our customers typically are not wallflowers," Mosca said. "They have so many amazing qualities; they are unique, artistic, spiritual and connected. We want to celebrate their inimitable beauty and strength by providing stylish, exclusive designs which reflect their best qualities."

In the video called It's Not Just a Plus-Size Message; It's Beautiful Clothes for Women (, Mosca explains that the Ulla Popken mission is "to encourage women not to put their lives on hold... We all have struggles, we all have fears, we all have weaknesses, but we want to encourage women to go for it! Life is short." She further encourages women to "really embrace the moment and move beyond those fears, beyond those insecurities to be the best they can be."

The series of six videos featuring Mosca is available through U.P. Life which is Ulla Popken's community website, -- as well as through the company's YouTube Channel They include: 

In A Common Struggle: How Do You Measure Up?  (, Mosca opens up about her personal battle with feelings of insecurity to demonstrate that women of all sizes have felt like they weren't able to "measure up" at some point in their lives. By sharing her story and the other messages of empowerment, Mosca hopes women will also understand the deeper purpose behind the Ulla Popken brand.

"We believe, wholeheartedly, Ulla Popken is the absolute best choice in plus size clothing but it is about so much more than just the clothing," Mosca said. "We seek to celebrate and empower women in everything we do, and we hope this video series really lets women know the heart and soul behind what we do and why we do it."

For Media Inquiries:
Contact Steven Pope
(410) 592-9190 Ext. 230

About Ulla Popken:
Ulla Popken is a women's plus size clothing retailer selling sizes 12W-38W. Initially a German retailer with more than 320 stores in Europe, Ulla Popken founded its US headquarters in Glen Arm, Maryland in 1993 and serves customers through catalog and eCommerce.

Media Contact: Steven Pope Ulla Popken, (410) 592-9190 Ext. 230,

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SOURCE Ulla Popken



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