HOFFMAN ESTATES, Ill., Jan. 15, 2013 /PRNewswire-iReach/ -- Amid the lingering effects of the recession and an evolving business environment for the printing industry, Plum Grove Printers (http://www.PlumGrovePrinters.com) posted a dramatic 28% increase in sales during 2012 compared to 2011. Sales were up throughout the year but led by an especially strong fourth quarter-- Plum Grove posted a 55% increase in fourth quarter 2012 compared to fourth quarter 2011.
Plum Grove, which was founded in suburban Chicago in 1980, has a staff of around twenty and an environmentally-friendly ethos. Peter Lineal, the firm's founder, attributes the 2012 sales boom to businesses increasing print marketing as the economy improves.
"We are not in the business of ink-on-paper," Lineal explains. "Our business is marketing and sales growth solutions. It's not just the full-color flyer-- it's the professional art design of a postcard, mailed to your best targeted prospects as efficiently and inexpensively as possible. It's promotional products for coherent company branding. Printing and marketing pair together to increase the value of business, and we have the experience and competence to make it work."
"21st-century business is a cross-media marketing world," Lineal continues. "Businesses survive and thrive using all of the new digital marketing channels but traditional marketing continues to be very effective, especially those media you can hold in your hands and feel, and not just view on a screen."
Another factor in Plum Grove's 2012 success are custom corporate printsites, which simplify how franchises, multi-location businesses and dealerships order marketing materials. Local offices use these websites to order the products they need -- imprinted stationary, logoed hats, business cards, or hundreds of other products. The locations are empowered to control their own sales and marketing and corporate headquarters get an inexpensive and efficient way to protect their brand integrity.
"2013 is starting well for Plum Grove," Lineal concluded. "We are about to launch our completely re-engineered company website at http://www.PlumGrovePrinters.com. We aspire to innovate and thrive in the New Year."
About Plum Grove
Plum Grove – printing, marketing and promotional products with powerful execution. Plum Grove (http://www.PlumGrovePrinters.com) has a staff of over 20 employees, and is a full-service promotional products and business printer providing art and design services, printing services, copying, bindery and mailing services. The firm has an award-winning design department; presses from a two-color letterhead press to a five-color large-format press and several digital presses; a complete bindery; and an addressing and mailing department. The firm is a State of Illinois environmental award winner for its green-friendly practices and a 2010 recipient of the Business Ledger Annual Award of Business Excellence. Founded in 1980, the firm has been active in the community through their charitable grants program and involvement in chambers of commerce and other organizations.
David Lineal Plum Grove Printers, 773 304 7388, firstname.lastname@example.org
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SOURCE Plum Grove Printers