Pixlee Partners with Listrak to Personalize Triggered Email Campaigns with User Generated Content

Pixlee helps retail marketers to personalize email content with interactive user-generated content images and videos through a partnership with Listrak's Personalization Suite

SAN FRANCISCO, Sept. 18, 2017 /PRNewswire-iReach/ -- Pixlee, a content marketing platform specializing in user generated content (UGC), today announced that it has launched a UGC partnership with Listrak's Personalization Suite. This strategic partnership helps retail marketers enhance triggered email campaigns, such as Abandoned Cart and Post-Purchase emails, with shoppable photos and videos from real customers.

Listrak's Personalization Suite delivers contextually relevant content with ease and uses machine learning and predictive analytic capabilities to optimize email campaigns based on consumers' behavioral data.

Pixlee's integration enables joint Listrak and Pixlee customers, such as TriSports, Lime Crime, and Snake River Farms, to easily display curated user-generated content visuals in triggered email campaigns to deliver a more customer-centric email experience.

Over 250 brands, such as Kenneth Cole, Charlotte Russe, and Levi's Jeans, have used Pixlee-managed user generated content across their ecommerce channels to tell a stronger brand story while building deeper relationships with their most passionate customers.

"We've found that when online shoppers interact with peer content on a brand's e-commerce channels, they are twice as likely to buy," says Pixlee co-founder and CTO, Awad Sayeed. "With the Listrak integration, Pixlee brings the power of earned media to triggered email campaigns—connecting the right content to the right person at the right time."

The integration enhances a marketer's ability to publish relevant, real-time content that contextualizes products, increases click-through rates, and optimizes the impact of triggered emails.

 "Listrak's large trove of consumer behavioral data and our platform's predictive analytics capabilities help marketers to automate targeted messages with content and products," says Arthur Tschopp, Regional Director at Listrak. "We partnered with Pixlee to offer our customers a better way to automatically populate relevant user-generated content across our Personalization Suite email campaigns."

About Pixlee

Pixlee helps brands to market and sell with real customer photos and videos. The company works with over 150 brands such as Kenneth Cole, Charlotte Russe, and Levi's Jeans to develop a more authentic marketing experience and to create stronger relationships with their most passionate customers. Pixlee's approach has proven to profoundly impact sales: shoppers that engage with Pixlee-managed content are, on average, 2x more likely to make a purchase and have a 6% higher average order value. Based in San Francisco and founded in 2012, Pixlee is funded by Andreessen Horowitz, XSeed Capital, You & Mr. Jones Brandtech Ventures, GS Shop, and Bryan Weiner (chairman of 360i.)  For more information, visit http://www.pixlee.com.

About Listrak

Listrak's customer-centric data approach helps digital marketers cultivate deeper relationships with customers through personalized, multichannel marketing strategies that drive revenue, engagement and growth. Listrak helps reach those customers where they are, regardless of the source, channel or device. Listrak has more than a decade of digital marketing experience and works with leading brands. For more information, visit http://www.listrak.com.

Media Contact: Miriam Tremelling, Pixlee, 415-595-5867, miriam@pixleeteam.com

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SOURCE Pixlee



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