Phyl London Crowned America's Best Fitness Star

Wins Season II of Fit or Flop Web Series and the Opportunity to Build a Global Fitness Brand

NEW YORK, May 21, 2013 /PRNewswire-iReach/ -- After a 5-month long battle between the nation's hottest fitness trainers, Phyl London Master Trainer & Pilates Instructor was officially crowned winner of Season II of Fit or Flop, America's first interactive fitness trainer competition web series.


After a tearful entry into the final competition, Phyl London was able to surge past her competitors to receive the title of America's Best Fitness Star and a prize package of $150,000 of video and promotional services from the show's producer, APOGEE Media.  

"We are really excited for Phyl London, there was tough competition and she really stepped up to the plate to rise above. We are looking forward to working with Phyl and are excited to take her brand to the next level," says Ali Matlock, CTO Apogee Media.

Hosted by Andrea Boehlke, of "Survivor Caramoan" and "Survivor Redemption Island," Season II of Fit or Flop was more widely watched than ever. The Fit or Flop Season II competition began with an audition round where contestants were judged on five essential elements of trainer stardom: Concept, Marketability, Star Power, Personality and User-Base. To pass this grueling stage, the trainers were subjected to the scrutiny of a panel of star judges, which included Brett Hoebel, international fitness expert, founder of Hoebel Fitness and a trainer on NBC's "The Biggest Loser" season 11, Jenna Autuori-Dedić, the Fitness Editor at FITNESS magazine, and Allison Ceraso, Executive Creative Director at Havas Life, a global full-service health & wellness agency. Once the contestants were deemed "Fit" by the expert panel of judges, clips of their full interview and auditions were streamed on the series' proprietary platform: where the public could decide once and for all who was a 'Fit' and who was a 'Flop'.

Relive the excitement of Fit or Flop Season II with full episodes available online at and check out more info and behind-the-scenes coverage at the official Facebook page and on Twitter and Instagram @FitorFlop. Also, be sure to follow Season I winner, Rachel Vaziralli as APOGEE Media develops her Face Fear Fitness brand and catapults her into global fitness stardom.

And stay tuned for Season III - coming soon!

Media Contact: Ali Matlock, Apogee Media, 2125745716,

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SOURCE Apogee Media



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