Philanthropist, Stephen Dowicz, Discusses How Millennials Have Changed Charitable Giving

NORWALK, Conn., Sept. 19, 2017 /PRNewswire-iReach/ -- Philanthropist, Stephen Dowicz, discusses how millennials have changed charitable giving.

While it is evident that technology impacted all areas of life, this is especially true when it comes to millennials—defined as young people in their 20s and early 30s. They spend an inordinate amount of time being digitally connected to their smartphones, tablets, and laptops. They bank online, shop online, pay bills online—and donate to causes online. As a result, nonprofits need to say goodbye to the days of direct mail campaigns and hello to the digital world. Social networks are a nonprofit's best friends when it comes to establishing a connection with millennials, Stephen M. Dowicz reports. They want to make things happen quickly. If they cannot donate via text or a few clicks on a website, they will move on.

Millennials are also social creatures. Thanks to social media, they share everything online—from what they had for breakfast and their relationship status to vacation photos and selfies. Their social media habits are a direct reflection of who they are and what they stand for. This can be applied to their charitable efforts. If they have a cause they want to champion, they will share it with their friends. Nonprofits should capitalize on this trend, and provide plenty of photos, videos, and hashtags to spread awareness.

Storytelling is important to millennials. They want to hear the stories behind the causes when it comes to charitable giving. It helps them forge a personal connection, and gives them more of a reason to support a specific cause. Nonprofits need to recognize this and weave personal stories into their fundraising efforts. Once a millennial connects to a story and donates to a cause he or she is passionate about, the story will be shared with family and friends online. This could result in greater awareness for the cause—and a wealth of potential new donors.

Millennials want to see results from their charitable giving. They do not care about which nonprofits have a reputation and are known for their generosity. They care more about the results and want to feel inspired about the cause they are giving to.

About Stephen Dowicz: Real Estate Investor Stephen Dowicz is a philanthropist and successful businessman in the spa industry. He has made many charitable contributions over the course of his career and is an expert in private equity matters.

Media Contact: Phil Santinoceto, The Data Workshop, 509-281-6232,

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SOURCE The Data Workshop



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