SACRAMENTO, Calif., June 18, 2013 /PRNewswire-iReach/ -- Paladin Research & Registry (www.PaladinRegistry.com) announced the launch of powerful, new online tools and guides that gather and document information that investors use to make the right decisions when they select, retain, and replace financial planners and financial advisors.
Jack Waymire, Paladin's founder, said "After years of working with investors it was obvious they were at a major disadvantage when they made advisor-related decisions. Financial advisors do not have track records, quality ratings, or mandatory disclosure requirements. It was up to investors to ask the right questions and to know good answers from bad ones. And, their primary source of information was the advisors who wanted to sell them investment and insurance products".
Investors need processes that gather, compare, and rate advisor data so they can make the right decisions for themselves and their families. However, based on Paladin surveys, less than 5% of investors had developed these processes so they were prone to selecting advisors with the best sales skills.
Paladin's research-oriented processes for investors include a free, no registration required, Check a Credential service that makes it easy to identify financial advisors who buy fake credentials so they look like legitimate financial experts. Investors input the letters of the credential, for example CFP®, to view a one page Paladin research report and a peer group quality rating.
Paladin's free Directory service has also been a big hit with investors. They retain their anonymity while they search for high quality financial advisors and financial planners in their community who have been vetted by Paladin Research. This service also includes a report that documents the advisors' credentials, ethics, and business practices.
Waymire described Paladin's new tools as a game changer for investors. He said, "Advisors will continue to provide information, but they will not control what they do and do not tell investors. And, a great smile and sales skills will no longer get the job done. Advisors will have to practice full transparency to win relationships and produce competitive results to retain clients."
About Paladin Research & Registry
Paladin is an independent research company that provides a unique array of free online tools, data, and guides to investors who use the services of financial professionals. Paladin has been quoted and mentioned in Kiplinger, Forbes, Yahoo Finance, and BusinessWeek.
Media Contact: Susan Bishop Paladin Research & Registry, 916-792-8392, firstname.lastname@example.org
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SOURCE Paladin Research & Registry