Owner of Loft227 | SCENE Opens Dynamic New Play in Midtown, Manhattan

Executive Producer, Robin Sokoloff, Lays Groundworks for Socially Conscious Theater

NEW YORK, June 15, 2015 /PRNewswire-iReach/ -- Riding the success of the 2014 Planet Connection Festival, with 12 nominations and a record 4 awards, THE LOST, a new play by Keelay Gipson, kicks off its summer-long run at SCENE in New York City this June. A coming of age story told through Rap and Spoken Word Poetry, Gipson's lead character, Bobby, takes us on a journey from foster care in Harlem to the upper East Side and then down to Christopher Street. THE LOST's award winning director, Rebecca Rad, brings to life all that's glitter, graffiti and genteel in New York City.

Photo - http://photos.prnewswire.com/prnh/20150612/222813

SCENE is a brand new hi-tech performance space in midtown Manhattan, opened by Robin Sokoloff (Loft227, Spotlight Live). In 2013, Sokoloff bucked the trend of what she calls the "nonprofit pathology" by opening a for-profit arts space. "For years I've been watching the voices of my generation of artists get priced out of popular spaces that attract a general audience. Nonprofit funding has its benefits but hamstrings the artist with a litany of rules that prevents enjoying the proceeds from one's own work. When we can't make money from our own creations, we will always be dependent on other people's money. When we don't profit from our works, we can't scale our productions to a wider audience. Our shoestring budgets push us to smaller and smaller spaces in outer boroughs, where we are left to preach to a choir that already agrees with us. That's not why we make Art, and it's certainly not sustainable. As a working artist, I feel it's my responsibility to break this dying arts model, which means I need to make a profit and pay it forward to other artists as I do."  

Sokoloff encourages artists to take on leadership roles in the industry by building new businesses of their own. Known best for her crossover choreography in musical theater, house, and hip-hop, Sokoloff challenged herself in 2011 to join the United Brotherhood of Carpenters, Local 157, where she developed the construction and architecture experience to build her first venue, Loft227. "How can we expect a city, built long before our time, to support our present and future missions? We can't. We've got to build the city we want to live in, here and now."

After over three years of sponsoring hundreds of New York-based artist's labs, readings, and fundraisers at Loft227 and SCENE, Sokoloff chose to fully produce award winning playwright Keelay Gipson's dynamic and socially conscious play, THE LOST. Sokoloff remarks, "We all talk the diversity talk, but we're not walking that walk, are we? It's time to change a system that no longer allows for what the industry may coin 'bold' or 'controversial' works. We've got to stop calling diversity controversial. We need mind-changing art shown in a main stage arena, where its impact can be far reaching and easily shared."

In 2014, THE LOST hosted their opening celebration for the Planet Connection Festival at Loft227. Shortly after winning awards for Outstanding Playwriting, Outstanding Direction, Outstanding Play with Music and Outstanding Actress, THE LOST team and Sokoloff launched the Oneness Project together at Loft227 to a packed house, addressing the ongoing affairs in Ferguson, Missouri.

Sokoloff explains, "Keelay Gipson writes with unbridled courage about a world we've built, for better or worse, with one failed social policy at a time. His characters are the very real voices we need now more than ever in our community. We've got to face the past together and come clean about who we are today, before we can find a way forward." 

THE LOST, a collaboration between director, Rebecca Rad, composer, Britton Smith and choreographer Sokoloff, serves up an explosive and village-esque interactive experience to midtown audiences eager for high art and social change. THE LOST is for everyone: families, friends, lovers and tastemakers alike. For tickets, go to https://thelost.thundertix.com

The play is the thing at THE LOST, but the show's not over till the Drag Lady sings. Your ticket to THE LOST grants you free entry post-play to party with the THE LOST's cast and creatives at SS@S: Summer Series at SCENE. Curators Julia Latimer, Isabella Sazak, Anne Cecelia (Mad/Ecstatic Collective) and Charles Quittner (Envelope Ensemble) have gathered performance artists from around the world to explore all that's fabulous, eclectic, and ground breaking in music, dance, theatre, fashion and culture.

 For Tickets: thelost.thundertix.com

$100 - $150 (Front Row Packaging for 2 - 3)

$35 Admission

$20 Students

 For More Information: thelostnyc.com

 Media Contact: Robin Sokoloff, One Stone Management, 917-553-5804, info@loft227.com

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SOURCE One Stone Management



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