Online Marketing Agency, fishbat, Discusses the Importance of Planning Your Social Posts

PATCHOGUE, N.Y., Nov. 13, 2017 /PRNewswire-iReach/ -- fishbat, a leading online marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses the importance of planning social posts.

In this day and age, a social media strategy is now crucial to any business. It is a guide that will ultimately help in generating more leads, sales, traffic, revenue and so much more. While traditional marketing is still useful, it is important to use digital marketing to your advantage as a business. Traditional marketing through print ads, billboards, snail mail, or radio was and has been effective in the past, but how do you track those efforts efficiently?

Through the benefits of modern technology, social media has changed the face of marketing. Planning a thoughtful strategy and the capabilities of tracking that data are essential and valuable for continued engagement and reach. Here are some factors that every business should take into consideration for social planning:

TIMING Know when and where your fish swim. Fishermen don't show up at high or low tide to make a catch. In fact, that is the worst time, as fish will not feed during that period. In other words, analyze your insights through social media platforms. From there, choose the best times to post, as well as the best target market(s) due to responsive engagement.

CONTENT Choose your bait wisely. It will be beneficial to know the type of content and the social media platforms that tend to receive the most engagement. Review your previous content, and study your strengths and weaknesses. Perhaps your audience responds to employee or customer highlights, testimonials, or community involvement. Or maybe fans will love an artistic high-quality video of your top-selling product. Once you recognize the most appealing content, then you can plan accordingly and effectively for future success.

VISION Make a splash and get noticed. Visual content needs to be aesthetically pleasing and captivating. Schedule photo shoots of your products on a consistent basis to have up-to-date content. Build a portfolio of your brand assets that is high-quality and that reflects your business in the best light.

COORDINATION Organize your toolbox. Plan your social media calendar with holidays and trends in mind. If it speaks to your brand, make note of fun and out-of-the-box national days, or awareness months, such as National Dog Day, National Wine Day, or Breast Cancer Awareness Month. Humanize your brand by connecting with your consumers or clientele. Furthermore, using visual planning templates or online resources will assist in creating the most engaging content that aligns with your brand.

By keeping all of these factors in mind while planning social media, your business will be able to seem relevant, build a strong presence and appeal to your audience.

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228,

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SOURCE fishbat

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