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Gift card incentive celebrates six year anniversary for limousine service

SHELTON, Conn., Sept. 6, 2013 /PRNewswire-iReach/ -- What's in a name? One online limo company is learning. Since 2007 the discounted limousine service has operated under the name, and while business has grown, the firm now believes that its name has left a few customers confused.

"We book round trip limo fares all the time," said Joe Salemme, the firm's CEO. "Our technology makes it very easy to reserve round trip limos, but because our name is, we have found that some customers assume that we don't allow round trip bookings. That's simply not true. We need to set the record straight."

The firm pioneered the concept of empty leg limo discounts several years ago, focusing on corporate accounts and airport runs. When limousines arrive or depart from an airport, they are empty in the other direction 80% of the time. These runs are called "empty legs" and turns them into revenue opportunities by offering them to new passengers at an attractive discount.

"The last thing that any limo driver wants is an empty leg," said Mr. Salemme. "Between the high cost of fuel, tolls, and wear and tear on the vehicles, empty legs can quickly empty their pockets. Our service matches empty seats with paying passengers, and this creates some nice operational efficiencies."

To get the word out about round trip fares, the company is offering free gift cards on certain bookings. For any order of $250 or more, will send a complimentary $25 gift card anywhere in the US. Customers can choose gift cards from among several dozen popular restaurant brands and retailers.

"This is a nice way to clear up uncertainty about our name while showing how much we appreciate our customers," said Mr. Salemme. "Between our historical advertising and investments in things like (800) 933-1WAY, we've gone too far with the name already to turn back now. So sit back, relax, and enjoy your private ride with OneWayLimo. Even if it's round trip." was founded in 2007 by serial entrepreneur Joe Salemme. As a limo passenger on a business trip, he realized that limos usually travel empty on one half of their journey. Six years later, his system now links limos with thousands of traveling passengers in North America. Limos get incremental revenue on empty legs, and passengers get access to high quality verified drivers and limousines at an attractive discount.'s corporate headquarters is located in Shelton, CT. More information is available at

Media Contact: Joe Salemme, One Way Limo, 203-926-0064,

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SOURCE One Way Limo



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