FARMINGTON, Conn., Jan. 29, 2013 /PRNewswire-iReach/ -- While the command-and-control management approaches and systems of the past made the enterprise environment more predictable, modernization projects and disruptive technologies are changing norms and business models are shifting. The next generation enterprise is one where digitally connected customers hold the power. The next generation enterprise must become more customer-adaptive. For those enterprises that fail to play by the new rules and step up their game, the consequences are severe. A high degree of enterprise-wide collaboration and a high ability to innovate give the customer-adaptive enterprise a highly acute peripheral vision coupled with a desire and strategic drive to create and deliver value.
From this customer-adaptive mindset, what then drives innovation? What drives successful next generation enterprises to reap financial gains from customer-facing strategies? It's a combination of technology, culture, and flexibility. Global Information (GII) provides highlights from three reports by our premium market research partner Ovum, Ltd. that bring home this point with exclusive insight and big picture recommendations for both enterprises and vendors.
The Customer-Adaptive Future
CRM has been greatly misunderstood and has failed to live up to its promise, and customer experience management (CEM) as a response to commoditization only provides part of the answer to a lack of differentiation.
This report informs organizations about the customer-adaptive behaviors that are likely to produce better margins as a result of a healthy innovation index. In other words when firms have a high percentage of new products or services over old ones, they are more likely to reap marginal rewards. Furthermore, a deeper insight into the changing customer context is what drives innovations and brings them to market faster than the competition.
Key companies profiled in this report include Virgin Atlantic, IBM, First Direct, Apple, Kingfisher, and Lenovo.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/ov259750-customer-adaptive-future.html
The Role of Content Management in Social Media
Social media has changed the way that individuals interact with each other, as it augments other forms of communications such as email, written correspondence, Instant Messages, voice calls, and text messages. Content management vendors have a leading role to play in providing the technologies that organizations need to create social media content. These technologies range from web content management (WCM) systems to create, monitor, and analyze content, to enterprise content management (ECM) platforms for archiving and records management to retain and store the content for compliance purposes.
Report highlights include: WCM vendors taking the lead in providing social media capabilities; social media-type technologies potentially becoming a repository for knowledge within the organization; extending compliance to social content; managing big data; and new ways to use social media to promote the brand.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/ov259752-role-content-management-social-media.html
Challenges and Success Factors in Application Modernization Engagements
Enterprises need to understand that modernization is ongoing; it's an evolution process with stages. The first step is to understand the various risks and challenges that come with modernization. This report explores the various challenges both vendors and enterprises face in application modernization projects and specific factors and strategies that have led to overcoming these obstacles and successful engagements.
The report features an exclusive checklist for enterprises investigating potential application modernization vendors. Successful strategies for overcoming modernization challenges and mid-project challenge resolution insight are also provided.
An Executive Summary for this report and free sample pages from the full document are available at http://www.giiresearch.com/report/ov259749-challenges-success-factors-application.html
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