New Zealand King Salmon Enters US Retail Market With Premium Regal Smoked Salmon Range

DENVER, March 6, 2018 /PRNewswire-iReach/ -- New Zealand King Salmon, the world's largest producer of the rare King salmon species, is excited to announce the launch of a premium smoked King salmon range into the US retail market. Regal Smoked Salmon is now available in Albertsons/Safeway Denver Division stores.

CEO Grant Rosewarne says "knowing our consumer is key to our business success worldwide, and so we've put quite an effort into engaging with smoked salmon consumers in the United States to understand the market and their reaction to our range.  We're convinced that Regal King salmon offers a clear point of difference to the existing offering and we hope to drive category growth in the premium area. To date we have had significant interest from retailers."

Regal King Salmon is the market leader in their home market of New Zealand, driving double digit growth through innovation and by offering shoppers a premium, sustainable choice. Grant Rosewarne says "we consider ourselves the King salmon experts and bring 30 years of experience driving the smoked salmon category in our home market. We've built a thriving business in the US foodservice market and believe the time is right to enter the retail market."   While the company's  King Salmon is available in fine dining restaurants in the US, this is the first time consumers will be able to purchase in a nationwide retail environment.

Regal New Zealand King Salmon has achieved the world-leading Best Aquaculture Practices (BAP) certification from The Global Aquaculture Alliance. In addition, the New Zealand King salmon industry received the Monterey Bay Aquarium Seafood Watch Green/"Best Choice" rating in 2015, the first marine-farmed salmon to achieve this rating.

The range currently is made up of four cold smoked products;

  • Manuka Wood Smoked Salmon
  • Beech Wood Smoked Salmon
  • Pastrami Style Smoked Salmon
  • Dill Cured Smoked Salmon

New Zealand King Salmon will be at stand #2923 at the Boston Seafood Show in March and are encouraging those interested  to stop by to learn more about the Regal brand.

For more information please visit

Media Contact: Michael Fabbro, New Zealand King Salmon, +1 415 845 2342,

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SOURCE New Zealand King Salmon

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