CHICAGO, Oct. 7, 2013 /PRNewswire-iReach/ -- Shopping app Fashion Scout Daily for iOS and Android launches today in the App Store and GooglePlay. The free style app significantly improves how fashion is presented and sold on mobile devices by eliminating the thousands of options showcased by other shopping apps, and instead dedicating each day to one "must-have" style update. Fashion Scout Daily features the five best pieces in a specific trend category from affordable to luxury. Similar to flipping through the latest issue of your favorite fashion magazine, Fashion Scout Daily offers the inspiration, but with an immediate option to purchase directly from popular online retailers. Now fashion conscious women with little time to spare can shop stylish offerings straight from their smartphone.
"There are some great shopping apps out there that do a good job of presenting the trends, but sifting through all the options and choices can be overwhelming," said co-founder Rachel Kanarowski. "We're all looking for easy ways to simplify our lives, and Fashion Scout Daily does just that. There's no second-guessing, there's no delay. You see the trend, select which price point matches your budget, and with one click you are ready to purchase and own the hot new trend that will easily update your wardrobe."
On opening the app, a stylish fashion illustration appears highlighting the day's featured item along with a tip on how to wear the trend. Users can then swipe through Fashion Scout Daily's carefully-curated selections, all of which are available for purchase through trusted online stores such as Net-a-Porter, J.Crew, Macy's, Target, Gap and over 500 other retailers. Users can also 'favorite' the product for shopping later, email the item to a friend, or share their 'find' on Facebook, Twitter or Pin it on Pinterest.
Fashion Scout Daily delivers best-in-class editorial selections, and is devoted to editorial ethics. Readers can opt to view the day's featured item, or peruse more than 100 selections from previous weeks. This daily app will be accompanied in the near future by Fashion Scout Daily's international fashion selections as well as a beauty app.
Fashion Scout Daily. See. Shop. Share.
About Fashion Scout Daily
Fashion Scout Daily is a fast-growing tech startup harnessing the power of mobile to ignite, inspire and simplify consumers' love of shopping. The company is led by an accomplished entrepreneurial team with extensive fashion editorial, digital media, social marketing, and e-commerce experience. Fashion Scout Daily is based in Chicago, IL with offices in Europe. For more information, please visit www.fashionscoutdaily.com
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SOURCE Fashion Scout Daily