New Study Shows July is Deadliest Month to Drive to launch "Be Safer, Drive Smarter" campaign for teen drivers in anticipation of July 4 holiday - the deadliest driving day of the year for teenage drivers.

WASHINGTON, June 28, 2013 /PRNewswire-iReach/ -- - a leading online educational learning site for permit test preparation and new driver education - announced today the launch of a public service campaign to raise awareness for teen driver safety and encourage meaningful public and private responses to the issue.


Research by compared NHTSA data on traffic fatalities from 2005 through 2011. The study showed that the most dangerous time of year to be on the road is during the summer months. More than 27% of all annual traffic fatalities occur during the months of July, August and September; July has more fatalities than any other month of the year.

According to AAA, the upcoming July 4 holiday is the most dangerous day to be on the road.  There are more teenage driver fatalities on July 4 than any other day of the year. "Teen driving goes up by 44 percent during the summertime, and during these months, teens tend to drive more often . . . and they have less parental supervision than they do during the school year," said John B. Townsend II of AAA.

Motor vehicle crashes are the leading cause of death for teens in the U.S according to NHTSA - and are to blame for over 35% of all 15 - 20 year old fatalities. What causes the high accident rates? Surprisingly, driving while intoxicated is not the leading cause of crashes involving teens. Over 75% of serious teen driver crashes are due to "critical errors;" the following three driving mistakes account for nearly 50% of all teen crashes:

  1. Driving at unsafe speeds (Going too fast for road conditions, driving too fast to respond to others, driving too fast to successfully navigate a curve);
  2. Lack of scanning (Necessary to detect and respond to hazards, right of way, traffic signs, signals and lane changes)
  3. Driving distracted (by something inside or outside of the vehicle).

Inexperience, distracted driving, speeding and drug or alcohol use are cited as the majorcontributors to teen-related crashes. While the statistics are troubling, research shows that most crashes are preventable. The following steps can be taken to help teenage drivers "be safer and drive smarter" during the summer months:

●     Parental Involvement Makes a Difference: Teens who say their parents set rules and pay attention to their activities in a helpful, supportive way are half as likely to crash. Experts agree that parents should talk openly about their expectations for when teens are behind the wheel.

●     Curfews are Key: More than 40 percent ofteen auto deaths occur between 9 p.m. and 6 a.m, keep teenage drivers off the road during these dangerous hours.

●     Limit Passengers: Put a cap on the number of passengers allowed in your teen's car. For teenagers, therelative risk of a fatal crash increases as the number of passengers increases.

●     Out of Sight, Out of Mind: Talking on a cell phone can double thelikelihood of an accident, and, a texting driver is 23x more likely to be involved in an accident than a non-texting driver. Follow this advice: ignition on, cell phone off.

●     Speak Up: Encourage teenage drivers to exercise their rightsas passengers. Only 44 percent of teens say they would speak up if someone were driving in a way that scared them.

According to CEO, Andrei Zakhareuski, "Since 2010, our organization has helped over 4.5 million learner drivers practice for their permit exams. We believe that smarter drivers are safer drivers; this is why we are launching our "Be Safer, Drive Smarter" campaign – the sharp increase in driving-related deaths during the summer months is something we hope to help prevent."

The "Be Safer, Drive Smarter" campaign will begin with a series of social media infographics illuminating the dangers of "Distracted Driving," the publication of a parent-teen safe driving contract (July 3, 2013), and, a widely anticipated study that identifies the US states with the highest incidence of practice permit test success and failure (July 20, 2013). will also be rolling out a new series of practice tests later this summer entitled "Signs and Road Situations."

About is a free permit practice test service that helps US learner drivers get ready for their DMV test and to become a better driver. Since 2010, has issued over 4.5 million practice permit tests. Every month over 250,000 Americans use our practice tests to prepare for their permit test. Written by our team of experts, the company offers over 550 unique practice permit tests for motor vehicles and motorcycles. Each practice test is based on the current year's official Driver's Manual for your state, so every learner driver can be sure they are receiving the most up-to-date test questions.

For more information about visit To download a copy of the Fact Sheet visit

Media Contact:
Vitamin*E | Marketing + Public Relations

Media Contact: Kimberly Cayce, Vitamine*E | Marketing + Communications, 310-963-1095,

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