New Program Aimed to Help College Students Clean up their Online Reputations

Reputation management firm launches new program to help students.

DENVER, Jan. 7, 2013 /PRNewswire-iReach/ -- It's no secret that the job market within the United States remains incredibly tight. In December of 2012, for example, reported that there were seven applicants for each open job in Riverside, California. Other parts of the country remained just as competitive. In order to help college students find good jobs, even when the market for those opportunities remains incredibly stiff, is launching a new online program. Students who participate will have access to a powerful suite of tools that can help them to clean up online gaffes and present a professional profile to job recruiters.

"It's an old saying, but it really is true that you only get one chance to make a good first impression," says an representative. "We wanted to help, and we think this tool provides a great opportunity for us to do just that." 

"Unlike some of the other solutions out there, we are offering a hands on customized package, to really help students create professional online images. 

The new program will allow students to remove negative photographs, negative stories and other painful information. In addition, will provide clients with access to professional journalists who can craft creative and proffesional biographies and articles that highlight a student's talents and skills. will use proprietary technology to ensure that those positive articles float to the top of search results.

"Research quoted by the Wall Street Journal suggests that recruiters take about 9.5 hours, on average, to screen applicants for job openings," says the representative. "That means these professionals are moving at a rapid pace, trying to whittle down a stack of applications to a manageable size, and they don't have a lot of time to make those important decisions. The more good information we can get in front of these hiring managers, and the more impressive that content seems, the more impact it will have."

Deleting negative information can be slightly more complicated, but retail studies seem to suggest that moving negative results down in Google's rankings can be just as effective as removing them altogether. For example, a study of 8 million clicks found that over 94 percent of users clicked on a first-page result, and fewer than 6 percent clicked over to a second page of results. Pushing negative information down can make it invisible, this study suggests.

"We're happy to expand our expertise regarding search engines, photo removal and online reputations to the student market," the representative says. "Feedback from clients has been overwhelmingly positive so far, and we hope to reach even more students soon!"

Media Contact:

Gary Bloom, 1-800-758-9012,

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