New Mobile app from Squeeze Mobility connects distributors to customers in a revolutionary, more efficient way.

The Happy Customer mobile app empowers distributors' customers manage inventory and order products from anywhere, anytime.

CHICAGO, May 9, 2013 /PRNewswire-iReach/ -- The Happy Customer app, developed by Chicago enterprise tech startup Squeeze Mobility amplifies and enhances the core values of distribution: availability, predictability, reliability, and efficiency.


Why It's Important

This new app significantly impacts the lives of two sets of people: wholesale distributors and their customers.

It frees small and medium-sized business owners from slaving over their books late at night. They can manage inventory and place an order while standing in line at the bank, riding the train…or attending their kid's baseball game for a change.

With the app, distributors can ensure that their customers have the right products at the right times in the right quantities. When customers manage their inventory efficiently, rush and late orders will be reduced and customers will be happy and loyal while offering distributors an additional channel of revenue.

"When customers check product information, prices, inventory, and place orders in a 'self-service' manner, sales reps can spend more time on cross-selling and up-selling and less time on administration. With one tap, Happy Customer enables distributors to do business in fundamentally new ways. " said Raj Peddisetty, Founder and Chief Mobile Architect of Squeeze Mobility.

"With features such as real-time product and price information, an integrated bar code scanner, and offline capability, customers can manage their business from anywhere at any time, irrespective of connectivity. This is a great opportunity for distributors to transform their customers' experience," said Venkat Malladhi, Vice President of Technology.

Customers can currently buy this app at the SAP Store, and the company is planning to release an Android version in June, 2013. Built on top of the proven Sybase Unwired Platform, Happy Customer is certified by SAP and integrates smoothly with SAP's ECC system.

Squeeze Mobility is an SAP Partner and a leading provider of consumer-grade mobile solutions for distributors and manufacturers. With its comprehensive suite of mobile, analytical, and cloud solutions, Squeeze Mobility helps customers squeeze the last drop out of their SAP investments. Whether you want to optimize the supply chain, boost sales performance or improve customer loyalty, Squeeze Mobility has a solution for you.  Squeeze provides consulting services in the areas of BYOD enablement, SAP Mobile apps, Wholesale Distribution, Afaria consulting, custom app development and cloud hosting.

Media Contact: Teresa Meek Teresa Meek Communications, (206) 434-1405,

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SOURCE Squeeze Mobility



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