TORONTO, June 27, 2013 /PRNewswire-iReach/ -- Small business owners and independent professionals can attract more clients if they use the smart marketing strategies, ideas, templates and tools in "Smart Marketing for Local Businesses," a new business book published on Amazon and written by business consultant Trudy Murphy. The book shows entrepreneurs, freelancers and local business owners how to sell more products and services – more easily and more often – using smarter marketing.
"In the global movement towards (mostly) free online marketing techniques like social media, local business owners have been left wondering how to attract the customer living right next door while using tools that speak to the world," said Murphy, who delivers training seminars and workshops for corporations, entrepreneurial groups and association meetings nationwide.
"Smart Marketing for Local Businesses: A practical guide for driving customers to your door, not fans to a page" is available in paperback and kindle on Amazon.com, where it has already hit bestseller status multiple times ranking #1 in Small Business Marketing and listed as a hot new release for 2013.
In "Smart Marketing for Local Businesses", Murphy shares 35 simple, yet highly effective marketing strategies for growing your small business without using social media or blogging. All of the marketing strategies described are low cost, easy to implement and proven techniques.
This small business marketing book is written in candid, jargon-free language with real examples, a style that readers have come to expect from Murphy, who has been speaking and providing consulting services to business owners and executives since 2000.
In "Smart Marketing for Local Businesses" you'll learn how to:
- Position and brand your small business like a pro.
- Price your products and services to sell in any industry and economic times.
- Drive sales revenue using marketing that resonates with your customers, builds trust and adds value.
- Efficiently create a Smart Marketing Plan that you can start implementing today.
- Identify and avoid the pitfalls of hiring marketing experts.
- Effectively balance your online and offline marketing efforts.
- Identify the optimal marketplace to connect with your customers and maximize sales.
- Sell anything to anyone with 5 proven tips for being a kick butt marketer.
With penetrating insights gained from personal experience owning small businesses, Murphy reveals the step-by-step approach she has personally used to rapidly start and grow her businesses. This book began as a handwritten journal and has since become a trusted guide and must-have resource for small and local business owners.
"Smart Marketing for Local Businesses" is a must read book for any entrepreneur who's ready to take their business to a whole new level.
Praise for this book
"Having been in marketing for twenty years myself I am often on the consultant end with friends and family who are trying to understand how to market their business. Trudy manages to condense the marketing world into very easy to understand concepts that are actionable by anyone and will definitely lead to efficient, well targeted marketing programs that will improve every aspect of your customers' experience in your brand and drive more demand for your products and services. It's a must read for any existing or prospective local business owner." - Mark Farmer, Marketing Director
"Nice common-sense, easy to read and light-hearted. It was like receiving so many answers at once." Sarah Weldon, Director, Oceans Project Georgia
"The principles in this book helped me land a great job with our local newspaper doing advertising and marketing for local businesses. Some of the principles are obvious, but the book helps expand on them and some are things you wouldn't think of. Great overall." – GoProGuy,Verified Amazon Reviewer
For more information, visit http://www.trudymurphy.com
About Trudy Murphy
Trudy Murphy is a business consultant, author and speaker. Trudy leverages her years of corporate experience in business process design and change management to bring big business ideas to local business owners. Having successfully owned and sold local businesses herself, she is acutely aware of the challenges facing entrepreneurs. Trudy was recently recognized as one of the Top 20 small business coaches of 2013 by Clear Simple Marketing.
For more information about consulting services, training and speaking engagements visit http://www.trudymurphy.com
Media Contact: Trudy Murphy, Trudy Murphy Inc., 888-664-0008, firstname.lastname@example.org
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SOURCE Trudy Murphy Inc.