CAMP SPRINGS, Md., July 5, 2013 /PRNewswire-iReach/ -- Lloyd Irvin, the leading martial arts school owner and internet marketing expert, has released a new home study course teaching business owners and others how to use a range of different online marketing strategies to attract more customers.
The course includes tips on how to use online banner advertising to reach more ideal customers and prospects.
Lloyd believes many business owners and online marketers are missing out on the potential of banner advertising and that those who learn about it can enjoy a significant advantage.
"One of the keys to attracting more customers to your business is driving more traffic to your website and I've found that online banner advertising has proven to be very effective for doing this in many different markets."
The way online banners work is that you pay a fee to display a graphical ad on another website with a link back to your site.
"If someone is online doing a search for the type of product or service you offer, you can have your banner ad right there in front of them. The best part is that, in most markets, your competitors probably won't be using this approach so it's your chance to dominate."
Banners can be run anywhere including other websites that reach the target market as well as in YouTube and using Google AdWords.
Lloyd says the criteria for a successful online banner are as follows:
- Attention-grabbing headline
- Simple and gets to the point quickly
- Call to action e.g. 'Click Here'
"The single aim of your banner is to make people click on it to go through to your website. You need to use an image that attracts attention and then you must have strong text encouraging people to click through to your website. To get a good click-through, you have to sell the click."
A banner campaign can be one of the most profitable marketing techniques you use if it is displayed to the right prospects who are interested in what you are offering and then gets a good click-through rate.
"The job of the banner is to get people to click on it but you need to send them to a web page that gets them interested and has a simple follow-up process e.g. offering a free report."
As well as covering banner advertising, the home study course teaches direct response marketing techniques that are designed to ensure that people take a specific action when they see your advertising – such as contacting you direct. This ensures that your advertising and marketing delivers measurable results and will therefore provide greater value for money.
The new home study course features 23 DVDs and more than 750 pages of modules, guides and bonuses helping anyone to use the internet to build their existing business or to create a new online business from scratch.
For details of the home study course and other Lloyd Irvin marketing programs, sign up for more information at www.lloydirvin.org.
Lloyd Irvin is a successful martial arts school owner and internet marketing expert who teaches other business owners and people interested in internet marketing how to use internet marketing and direct marketing techniques to build successful businesses.
To view this video on YouTube, please visit: http://www.youtube.com/watch?v=qj4vdux_mhc
Media Contact: Sijara Eubanks, Emory Marketing Systems, 3015209260, firstname.lastname@example.org
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SOURCE Lloyd Irvin