New Communications Team at Princeton Public Affairs

Princeton Strategic Communications Combines Experience with Passion for Craft

TRENTON, N.J., April 15, 2013 /PRNewswire-iReach/ -- Princeton Public Affairs Group (PPAG), the country's largest state lobbying firm, has created a new communications group called Princeton Strategic Communications ( Headquartered out of its Trenton office with a team of four seasoned public relations professionals, the new full-service agency already serves the communications needs of existing PPAG clients including the New Jersey Restaurant Association, NiSource, and PublicSchoolOptions.Org.  

"Our clients want a seamless integration of public affairs and public relations. So we're building an in-house team that provides the full suite of media communications, including branding and design, earned or controlled media, interactive and social media, as well as events," says Dale Florio, founder of Princeton Public Affairs Group.

Managing Partner Norris Clark will lead the Princeton Strategic Communications team. "Our team was formed with the success of our clients in mind. We'll play to our professional strengths while passionately meeting client needs. Our quill and inkstand logo underscores the timeless craft of communications in support of our clients. We bring classic skills to the latest media technologies, we apply a global experience in business, non-profit, and public affairs to often local needs, and we deliver," said Clark.  

While from diverse backgrounds, the team is united by a passion for public affairs and public relations. Two of the senior members have held public office while all four have consulted for national political or public affairs campaigns.

Visit Princeton Public Affairs Group online at and Princeton Strategic Communications at

About Norris Clark

As the Managing Partner of Princeton Strategic Communications, Norris Clark has over a 20-year track record in marketing, communications, and public affairs. Most recently Norris was appointed by the NJ Commissioner of Education and the State Board of Education to lead the Family and Community Relations Office, handling constituent responses and community outreach while forging stakeholder partnerships in support of an ambitious education reform effort.

Clark promoted the Jersey Shore tourism industry winning the New Jersey Governor's Tourism Award in 2010 for his client. Prior to this, Clark was recruited by Ross Perot to help lead a two million-member national advocacy organization, and then as a business development executive for Perot Systems (now Dell), an International provider of technology enabled business solutions. Specializing in Customer Relationship Management (CRM), he served clients such as Saks Fifth Avenue. Then, as a Vice President at Magnet Communications, Clark led the e-Learning Group, providing communications services to Walden University and the Thomson Corporation.

While completing a Masters degree at the University of Pennsylvania, Norris taught college courses and developed continuing education programs in Cape May. Norris is deputy mayor of Lower Township, NJ, where he and his wife Athena reside.

About Karen Geisel

As the Executive Communications Director, Karen Geisel brings 25-plus years of experience in public relations. She specializes in publicity, special events, and national big-picture campaigns. In addition, she has handled issues management for the firearms industry.

Geisel started her career in Seattle, WA, where she eventually became co-owner of The Bean Agency, Inc. that grew to annual billings in the millions, 60-plus employees and offices on both U.S. coasts.

Geisel studied at both New York University (NYU) and the University of Washington (UW). She graduated with a Bachelor's degree from the UW in Marketing. She a self-motivated individual who has completed the New York City Marathon and most recently climbed to the summit of Mt. Kilimanjaro.

About Jeff Coleman

As the Director for branding, web development, and graphic design, Jeff Coleman enjoys helping the people and organizations he serves tell stories of purpose and mission. Jeff's unusual path to the creative arts follows childhood missionary travels to Africa, South America, and Southeast Asia, with perhaps his most formative experiences taking place in his mother's homeland of the Philippines.

Jeff and his team of artists have been privileged to serve a wide range of individual leaders, causes and organizations, building and shaping customized message campaigns and brand strategies. His unconventional, craftsman-like process is rooted in a belief that the best brands are rooted in truthful, authentic communication.

A graduate of Liberty University, Jeff is former councilman and member of the Pennsylvania House of Representatives. He and his wife Rebecca have three children: Anna, Teddy, and Charlotte. The Coleman family enjoys living and serving their community in greater Harrisburg, Pennsylvania.

About Michael Caputo

As a director for crisis communications and issues management, Michael Caputo brings an extensive portfolio of experience at nearly every level of government and corporate engagement. From senior communications positions in presidential campaigns, to directing public relations efforts for national and global corporate clients, his work spans three decades and extends from Washington, DC to Sao Paolo to Moscow.

Like few others, Michael understands what propels and stops a story. As a gifted wordsmith and lifelong observer of the inner workings of news and opinion cycles, he offers clients unmatched expertise navigating the pitfalls and snares of public life.

Imagine these scenarios: A popular national network television dramatic series was in a fight for its life. Russia's historic first president had to find a way to energize and motivate complacent young voters. The U.S. cable television industry, under fire from millions of parents and teachers for racy content, needed to stem the tide of negative sentiment. And a national telecommunications company, tilting towards bankruptcy, faced a pitched battle in the court of public opinion. All turned to Michael Caputo to design and drive creative solutions to daunting and unique challenges.

A graduate of State University of New York, Michael served in the US Army and is an active veterans advocate. He and his wife Maryna have two children and live in Buffalo, NY.


Media Contact: Norris Clark Princeton Strategic Communications Group, 609-425-1325,

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SOURCE Princeton Strategic Communications Group



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