Naturade® names new President

ORANGE, Calif., May 31, 2013 /PRNewswire-iReach/ -- Naturade, division of Prevention, LLC, a well recognized manufacturer and marketer of nutritional supplements since 1926, with retail distribution across the natural products channel, as well as the mass retail channels, has announced the promotion of Derek Dearwater to division President.  In the new assignment, effective June 1, 2013, Dearwater have full P&L responsibility of Naturade.

"We are thrilled to have Derek on our team working in this leadership role in the company," says Claude Tellis, CEO of Prevention, LLC, "Derek continues to add brand equity and shareholder value to Naturade every day he's on the job.  Since his first day of hire on 9/17/12 as EVP, Sales & Operations, he has made amazing progress by creating two new exciting brands to add to our portfolio of products with Naturade BP Health™ and Naturade VeganSmart™ All-In-One Nutritional Shake.  He also developed well positioned line extensions to our Vitali-T-Aid® and FlexAid® brands.  On the business development front, Derek delivered over 20 new distribution points across our national accounts and added three important new vendor alliances to Naturade with Walmart, H-E-B and Kroger."

"I have always considered myself to be very fortunate to be a member of the Naturade team, and it's a great honor to serve as the division President", Dearwater said in a release. "I am extremely motivated to continue building on Naturade's success across all of our science-based brands, while contributing towards a strong company culture that is based on core values, to include integrity, service, teamwork, innovation and certainly a hard work ethic.  

Dearwater previously worked for Niche Products, Inc. as EVP/Managing Partner, a master brokerage and consulting company specializing in OTC Healthcare and Nutraceutical sales, marketing and operations.  Prior to Niche Products, Dearwater has worked in the consumer packaged goods industry for 26 years in various sales management, marketing and operational roles for companies such as Wyeth Consumer Healthcare (Pfizer), Leiner Health Products (NBTY), Shell Oil Products and GlaxoSmithKline.

Dearwater holds a Bachelor of Science degree in Business Administration from California University of Pennsylvania.

About Naturade:

Naturade has been well known for its commitment to improving the health and well-being of consumers with innovative, natural products since 1926. For seven decades, the company has developed a range of beneficial products that improve health and beauty by restoring the natural balance between nutrients and foodstuffs. Naturade has taken the reins as an innovator in the natural products industry as a provider of natural health products worldwide.

Naturade pioneered the introduction of soy protein powders in the 1950's and over the years, Naturade has manufactured and distributed a variety of health-related products including vitamins, nutritional supplements, skin care and hair care products. In 2005, Naturade expanded its Naturade branded product portfolio with the acquisition of Ageless™ Foundation Laboratories, a line of anti-aging products, and Symbiotics®, a colostrum-based line of products to enhance immune system functions.

Naturade's commitment to quality is well regarded as a standard of excellence in the dietary supplement industry, thus offering a healthier way to life naturally. The company's priority and standard of excellence demands effective, nutritional quality controls. These controls are integrated through every phase of product development and production. Naturade's commitment inspires the company to pursue greater and more advanced technology to ensure only the highest quality possible in its products.

Media Contact:

Eduardo Silva Naturade, 714-860-7600,

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SOURCE Naturade

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