Mobiroo launches 'All You Can App' service in Asia Pacific with new territories coming soon

Mobiroo partners with Celcom to introduce the first App Subscription service for Android in Malaysia

TORONTO and KUALA LUMPUR, Malaysia, July 16, 2013 /PRNewswire-iReach/ -- Mobiroo, a Canadian mobile apps pioneer, and Celcom Axiata Berhad, the first and foremost telecommunications provider in Malaysia, announced today that they will be taking the Android app experience in a whole new direction: the first 'All You Can App' service for Android smartphones and tablets. The all-new service offers unlimited access to a growing selection of hundreds of top paid apps and games with some going for more than $20 on Google Play unlimited downloads, in one All You Can App membership. For a limited time, Celcom is offering its customers to take advantage of the premium service for the low monthly fee of RM 9.90 (approx. US$3.00) with absolutely no time commitment and includes a free trial.

Mobiroo users get unlimited, All You Can App access to hundreds (soon thousands) of top paid Android apps and games from all categories, including games, health and fitness, music, productivity, utilities, books and reference, and everything else in between. Some of the most notable developers who partnered with Mobiroo include Runtastic, Team 17, Halfbrick, HeroCraft, Vector Unit, GameHouse, The Binary Mill, and more. There are currently over 750 apps available with new titles added daily.

"We're experiencing a major shift in the way we consume our content and in the way we want to pay for it. Netflix has done it for video. Spotify has done it for music. Now, Mobiroo is doing it for apps," said Vinay Chopra, Founder and CEO of Mobiroo. "We have targeted Asia as our initial launch territory based on the mature Android market that already exists, as well as a huge appetite to download mobile content in large quantities."

"Recently, the Malaysian Communications and Multimedia Commission (MCMC) announced that young people can request a MYR200 ($65 US) rebate on selected 3G smartphones via their Youth Communications Package (YCP). This marks the imminent rapid growth in mobile app consumption in Malaysia and we are excited to team up with Celcom to provide Malaysian consumers with a premium service that offers such fantastic value. Celcom is a pioneer in the telecom and app space, and it has been fantastic to work with them to deliver Mobiroo first in Malaysia", added Mr. Chopra.

En. Afizulazha Abdullah, Chief Digital Services Officer of Celcom Axiata Berhad, said, "Mobiroo represents fantastic value for our customers who are rapidly embracing smartphones on Celcom's fastest, widest, and most stable mobile network in Malaysia. This service is the latest offering on The Cube – joining our wide range of content and digital lifestyle offerings – and we are proud to work with Mobiroo Inc. as a world class partner to give our subscribers the best in Android apps."

Mobiroo's collaborations with other launch partners in the Asia Pacific region are in the pipeline which will be announced soon, followed by the Latin America and North America regions. Whilst anyone can subscribe to Mobiroo using their credit card from, Mobiroo wants to provide a seamless and fuss-free experience for customers to sign up and enjoy the service by integrating its partner's payment gateways.

Mr. Chopra commented, "Since we launched in March, the response from the market has been incredible. We are working to team up with many new partners, bringing the service to multiple markets globally. Many of our partners are pioneers and enjoy ever-growing customer bases due to the innovative services being delivered."

Mobiroo is also teaming up with local developers within each of the new launch countries. Through its new partnerships, Mobiroo will give local developers the opportunity to list and commercialise their creations through Mobiroo's dedicated developer relations program. Developers who are interested can make enquiries online via

About Mobiroo

Headquartered in Toronto, Canada, Mobiroo All You Can App offers the first 'All You Can App' Android app subscription service for top paid apps and games. Mobiroo obtains content from various studios and other content providers, globally, and distributes this content through multiple markets and channels.

Since 2009, Mobiroo has become the leading provider of mobile solutions for app curation, discovery, promotion, and distribution, through their app gift card platform. Mobiroo was the first company to market with Android and BlackBerry app gift cards, which sell in thousands of retail locations in over 15 countries worldwide. Leveraging the popularity of top mobile apps and games, Mobiroo now offers unlimited Android apps for a monthly subscription, and is currently rolling out the All You Can App service with partners worldwide.

Media Contact: James O'Connell, Mobiroo, 6473528055,

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SOURCE Mobiroo

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