SEATTLE, Sept. 17, 2014 /PRNewswire-iReach/ -- Joining an elite list of winners for this year's Smarties APAC awards, Mobilewalla takes home top honors for Enabling Technology of the Year in Mobile Award. Mobilewalla joins Unilever (brand), Mindshare (agency), and Facebook (publisher) for the exclusive list of winners at this year's awards.
The Enabling Technology award is given to the company that best exemplifies the use of technology to drive increased adoption of mobile advertising by both brands and agencies. Mobilewalla's proprietary at-scale mobile audience data, coupled with its big data enabled programmatic platform offers campaign planning, execution, and reporting services that are unique in the industry.
"Winning the award was very satisfying.., says Anindya Datta, Mobilewalla's Chairman and CEO. "As a young company with few legacy ties to the ad business, it means the world that our unique approach to the mobile medium has been recognized by our peers."
"The Smarties Awards were created to honor the companies, agencies, and brands that are leading innovation in the mobile medium. Mobilewalla's DSP platform, powered by deep data science, is one of the most innovative technology solutions to emerge in the mobile space, and we are proud to have recognized that through this award", states Rohit Dadwal, Managing Director, MMA (APAC).
Mobilewalla is a big data venture that has applied its ground breaking data science inventions to create the most advanced programmatic platform in the mobile display advertising industry. Mobilewalla's team includes data scientists with core innovations in some of the most recognized big data applications in the world. Customers include both major agencies such as Mindshare, MEC, M&C Saatchi and Fetch, as well as major global brands Unilever, Starbucks, Nokia and Ford.
About the Mobile Marketing Association
The MMA is the world's leading global non-profit trade association comprised of more than 800 member companies, from nearly fifty countries around the world. Our members hail from every faction of the mobile marketing ecosystem including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA's mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and strong consumer engagement.
Media Contact: Jim Valentine, Mobilewalla, 4044027894, firstname.lastname@example.org
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