Mobile Value Added Services Market - $1.3 Trillion Revenue by 2024

U.S. MVAS Market accounted for over 25% of the global revenue share in 2016 and is set to grow steadily to 2024 owing to rapid increase in media consumption in the region.

SELLBYVILLE, Del., Nov. 30, 2017 /PRNewswire-iReach/ -- Mobile Value Added Services (MVAS) Market will be valued USD 1300 billion by 2024; according to a new research report by Global Market Insights, Inc. The MVAS market is anticipated to witness considerable growth over the forecast timeline. This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet.

Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies. With the handiness of mobile devices and availability of several mobile applications, customers are frequently using them almost everywhere, which is leading to the growth of the MVAS market globally.

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The telecom sector has experienced considerable growth in the MVAS market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.

With the falling prices of handsets and growing competition in the mobile device industry, handset manufacturers and network operators are shifting their focus on value added services to enrich their product portfolio and sustain industry presence. High investments in 3G and 4G services have been witnessed in the industry to help gain customer consumer base, thereby driving the mobile value added services market growth.

The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.

Mobile gaming has been staking an increasingly vital claim in several European and Asian countries since the last few years. Owing to the rolling out of popular internet based mobile games such as Rollercoaster Tycoon and Pokémon Go! which use extensive mobile internet, operators are providing several VAS packages on internet subscriptions.

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Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.

Asia Pacific mobile value added services market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.

Industry participants include Amazon, Apple, Inc., Baidu, Inc. Gemalto N.V., Huawei Technologies Co., Ltd, Nokia Corporation, Mahindra Comviva, etc.

While several companies are mainly focused on corporate learning or providing exam alerts, there is great scope for the segment in distance education & tutoring services, mobile reading, language training, and vocational training on specific subjects. It is anticipated that these services will help customers increase their learning efficiency and will thereby positively impact the MVAS market growth.

Browse key industry insights spread across 200 pages with 99 market data tables & 10 figures & charts from the report, "MVAS Market Size By Solution (SMS, MMS, Instant Messaging/Email, Mobile Money, Infotainment), By Application (BFSI, Retail, Government, Healthcare, Education, Entertainment & Media, Telecom & IT), Industry Analysis Report, Regional Outlook (U.S., Canada, UK, Germany, China, India, Japan, Mexico, Brazil), Growth Potential, Price Trends, Competitive Market Share & Forecast, 2017 – 2024" in detail along with the table of contents:

Chapter 3    Mobile Value Added Services Industry Insights

3.1    Industry segmentation

3.2    Industry growth landscape, 2012- 2024

3.3    Industry ecosystem analysis

3.4    Technological & innovation landscape

3.5    Mobile subscriptions, by region

3.6    Regulatory landscape

3.6.1    Mobile Money Programme

3.6.2    Communication Act 2003

3.6.3    Radio Frequency Safety

3.7    Mobile value added services end-use landscape (Costumer/SMB/Enterprises)

3.8    Industry impact forces

3.8.1    Growth drivers    Global impact forces    Rising demand for mobile devices    Increasing penetration of 3G/4G services    Demand for entertainment services    North America impact forces    Audio & video services demand drive the North America mobile value added services market    Europe impact forces    Rapidly increasing enterprise internet users    Asia Pacific impact forces    Growing mobile digital data consumption in Asia Pacific    Latin America impact forces    Growing adoption of several mobile applications    Middle East & Africa impact forces    Economic development and usage of mobile services

3.8.2    Industry pitfalls and challenges    Security concerns

3.9    Growth potential analysis, 2016

3.10     Porter's analysis

3.11     Competitive landscape, 2016

3.11.1    Strategy dashboard

3.12     PESTEL analysis

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About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider; offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

Media Contact: Arun Hegde, Global Market Insights, Inc., +13028467766,

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SOURCE Global Market Insights, Inc.



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