Mobile POS Technology Market and Social Commerce Impact on Consumer Goods Industries Analyzed in New Research Reports

These 2013 market research reports cover 2020 forecasts for mobile point of sale technology and analysis on emergence of S-Commerce and its impact on consumer goods industries.

DALLAS, April 23, 2013 /PRNewswire-iReach/ -- "2020 Foresight Report: Mobile Point of Sale Technology" and "Emergence of S-Commerce and Impact on Consumer Goods Industries" are new market research reports available at


The global MPOS industry registered significant growth in terms of the volume of terminals in opperation during 2011−2012. The number of terminals grew from 4.5 million in 2011 to 9.5 million in 2012, registering a CAGR of 111%. Competitors such as Square, iZettle, mPowa, SumUp, VeriFone, Intuit and PayPal are aiding the growth of MPOS technology by making it accessible to smaller enterprises. Over the forecast period, the volume of terminals is expected to increase from 4.5 million in 2011 to 38 million in 2017, at a projected CAGR of 42.7%, driven by growth in the retail sector, increased online trade, a rise in smartphone usage and card penetration.

Despite the penetration level of MPOS terminals to total POS terminals standing at 17% in 2012, over the forecast period, it is anticipated that this will increase substantially and reach 46% by 2017.

MPOS adoption accelerates in developed economies through mass pilot schemes says the report @

MPOS technology has a strong presence in countries such as the US, Canada, the UK, Germany and France with emergence of competitors such as Square, iZettle, SumUp, Payleven, PayPal Here and Intuit. Service providers such as 99Bill, Ezetap and PayPOS are considered industry leaders in China and India. All these competitors are running a number of trials and pilot programs in partnership with businesses such as Perry Ellis, Gucci, Saks Fifth Avenue and Aurora Fashions.

Large stores such as The Home Depot Inc., Best Buy, Future Shop and Nordstrom have fully adopted MPOS solutions. Restaurants, pubs and hotels such as Horney Goat Brewing Company and The Gaylord Hotels have also successfully adopted the technology. Another area which has embraced the technology is transit systems and taxi services.        

MPOS solutions are not free from challenges says the report "2020 Foresight Report: Mobile Point of Sale Technology" available for purchase @

The advantages of using MPOS solutions are compelling, yet there are several operational, technical and regulatory challenges. Many MPOS solutions have limited features in comparison to conventional POS terminals and these are amplified when implemented by large department stores. Reliability is another area of concern. Consumer-grade smartphones and tablets are not built with strong security features and transactions made through such devices can leave the customer vulnerable to fraudulent activity. Processing payments over a volatile wireless network can also prove to be problematic as well.

Being a relatively new technology, the development of a regulatory framework has added an element of uncertainty. For example, due to concerns over security issues, Visa stopped processing payments through the European mobile payments processing app and card readers, iZettle, because it didn't authenticate cards to Visa standards. iZettle uses digital signatures to verify the cards whereas Visa requires PIN verification.

Read scope of the report, comprehensive table of contents and more @

Digitalization has transformed businesses. It has impacted brands and retailers, with Internet retailing becoming a major driver of change. Social media and the emergence of the connected consumer could have a similar or even bigger impact on the business environment and, in particular, consumer products and brands. The report "Emergence of S-Commerce and Impact on Consumer Goods Industries" examines the impact of social networks on businesses, zooms into the emergence of social commerce (s-commerce) and identifies industries which are most likely to benefit from social media. The briefing evaluates business opportunities by industry by looking into the new type of consumer – the connected consumer – and by drawing parallels with technologies such as the Internet, which has already had a quantifiable impact on how products are retailed and consumed.

The industries that would benefit most from the adoption and integration of social media and s-commerce in opinion of Euromonitor International, the publisher of this report, would be apparel, retailing and beauty and personal care. Brands within these industries already have high usage of social media and their business models and products are most suited to harness the advantages of two-way communication, and the deeper interaction between the brand and the consumer which social channel offers. Overall, social integration within retail is still in the very early stages. One way of integrating retail is by linking user's social graph – contacts, likes, geographic information, etc – to target them with more relevant products. Examples include buying gifts for friends by seeing their likes or wish list.

Complete report available for purchase @

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