Mobile Advertising Market 2020: Tablet & Smartphones Ad Revenues Analyzed

ReportsnReports.com offers The Mobile & Tablet Advertising Market: 2013 - 2020 research report in its store. The 2014 study has 430 pages, 236 tables and figures. The report says tablet segment of the market is expected to overtake smartphone based advertising revenues.

DALLAS, March 11, 2014 /PRNewswire-iReach/ -- Mobile advertising refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide. Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and Mobile Network Operators (MNOs) alike. Currently in its early years, the market accounts for nearly $17 Billion in annual revenue. 

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Drive by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues. The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 30% between 2013 and 2020.

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Mobile video based advertising will outperform all other applications categories in terms of growth rate. Growing at a CAGR of nearly 23% between 2013 and 2020 mobile video based advertising revenues will account for $5 Billion by 2020.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile & tablet advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

Topics Covered:

  • Mobile & tablet advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models
  • Key market sectors for mobile & tablet advertising and their evolution
  • Market drivers and challenges for the mobile & tablet  advertising market
  • A detailed assessment of the emergent tablet advertising submarket and its growth potential
  • Key developments in the industry
  • Profiles and strategies of key players in the mobile & tablet advertising market
  • Global and regional market forecasts:
  • Mobile & Tablet Advertising Revenue Forecasts: 2010 - 2020

Submarket revenue forecasts are categorized in 2 device form factor categories:

  • Mobile Phone
  • Tablet

Submarket revenue forecasts are categorized in 9 application & media categories:

  • Media Alerts
  • Mobile Browsing (Display, Search)
  • Mobile Applications
  • Mobile Games
  • Mobile Music
  • Mobile Social Networking
  • Mobile TV (Broadcast, Unicast & One-off)
  • Mobile Video (One-off, Subscription Based)
  • Text Alerts

Country level revenue projections are presented for the following 25 leading countries in the mobile & tablet advertising market:

  • Argentina
  • Australia
  • Brazil
  • Canada
  • China
  • Czech Republic
  • Denmark
  • Finland
  • France
  • Germany
  • India
  • Italy
  • Japan
  • Mexico
  • Norway
  • Poland
  • Russia
  • Saudi Arabia
  • South Africa
  • South Korea
  • Spain
  • Sweden
  • UAE
  • UK
  • USA

Regional mobile & tablet advertising forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Tablet Shipment Forecasts: 2010 - 2020

Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Windows
  • Others

Tablet shipment projections are categorized in 4 display size categories:

  • 4 – 7 inches
  • 7 – 9 inches
  • 9 – 12 inches
  • 12 – 16 inches

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Tablet vendor share projections are shown for the following 22 vendors: Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, RiM, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC

Regional tablet shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

Smartphone Shipment Projections: 2010 - 2020

Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:

  • Apple iOS
  • Android
  • Bada
  • Blackberry OS
  • Firefox OS
  • LiMo
  • MeeGo
  • Microsoft
  • Palm OS / webOS
  • Sailfish
  • Symbian
  • Tizen
  • Ubuntu
  • Others

Smartphone vendor share projections are shown for the following 22 vendors: Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, RiM (BlackBerry), Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

Regional smartphone shipment forecasts are categorized in the following six categories:

  • Asia Pacific
  • Eastern Europe
  • Latin & Central America
  • Middle East & Africa
  • North America
  • Western Europe

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2014

Tags

Advertising, Telecommunications Equipment, Telecommunications Industry, Surveys, Polls and Research




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