Mike Esposito to Present Dealer's Edge Webinar for Dealers: How Employee Satisfaction Can Drive Customer Loyalty

ALBANY, N.Y., April 4, 2014 /PRNewswire-iReach/ -- Auto/Mate Dealership Systems (www.automate.com) announced today that President and CEO Mike Esposito will present a Dealer's Edge webinar titled "How Employee Satisfaction Can Drive Customer Loyalty and Retention." The webinar is geared towards senior management and principals at auto dealerships, and will discuss the proven correlation between employee happiness, customer loyalty and higher profits. Esposito will also give tips for increasing employee satisfaction, as well as a simple method for tracking results. The Dealer's Edge webinar is scheduled for Thursday, April 24th at 1 p.m. EST/ 10 a.m. PST.

"Car dealers spend millions of dollars every year on customer retention and loyalty programs, but the only way proven way to build customer loyalty is for customers to have a great experience with your store every time they call, visit or e-mail," said Esposito. "Employees are the front line of a dealership's business, and even the best customer service training can't guarantee they will provide customers with a great experience."

Esposito believes that if dealer principals and senior management focus on creating a great place to work and fostering employee happiness, increased customer loyalty will be the resulting benefit; and from there, higher profits are right behind.

Attendees will learn:

  • The critical difference between customer satisfaction and customer loyalty and why you want to focus on the latter
  • Why customer loyalty programs often fail
  • The proof is in the pudding: metrics from the best companies show that great places to work have greater profits
  • How to create a "great place to work"
  • How to create a culture driven on core values
  • How to hire the right people for your organization
  • What makes employees happy? It's not what you think.
  • Why CSI has nothing to do with loyalty and a better way to track your results

Esposito is the ideal presenter for this topic as Auto/Mate Dealership Systems has "no horse in the game," i.e. he is not trying to sell any customer loyalty products. Instead, he is passionate about leadership principles and sharing ideas with others.

Auto/Mate has one of the highest customer retention rates in the retail automotive industry and has enjoyed an average 20% growth rate for the last five years. Auto/Mate won the "Highest Rated" DrivingSales Dealer Satisfaction Award in the DMS category for both 2012 and 2013. Esposito attributes Auto/Mate's success to its employees and has studied and implemented the principles of what makes a great place to work.  As a result, Auto/Mate has been voted a "best place to work" four years running by the Albany Business Review, and has also received a "top workplace" award from the Albany Times-Union two years in a row.

For more information or to register: http://bit.ly/NGseOb

About Auto/Mate

Auto/Mate Dealership Systems is a leading provider of dealership management system (DMS) software to retail automotive dealerships. Its Automotive Management Productivity Suite (AMPS) is a user-friendly, feature-rich DMS in use by more than 1,000 auto dealers nationwide. Auto/Mate received the "Highest Rated DMS of 2012" and the "Highest Rated DMS of 2013" awards in the annual Driving Sales Dealer Satisfaction Awards.

Auto/Mate's employees have more than 850 years of combined experience working in auto dealerships – the foundation of its "Designed By Car People For Car PeopleTM" slogan. For more information visit our website, follow us on Twitter @AutoMateDMS and subscribe to our blog at http://blog.automate.com

Media Contact: Holly Forsberg, Carter West Public Relations, 602-680-8960, holly.forsberg@yahoo.com

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SOURCE Auto/Mate Dealership Systems

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