MiH Jeans & Net-A-Porter.com Exclusive HS12 Collection

LONDON, April 23, 2012 /PRNewswire-iReach/ -- MiH Jeans, the original British jeans brand, unveils its latest collaboration with Net-A-Porter.com, the world's premier online luxury retailer: an exclusive collection of classic shirting for High Summer 2012.  Fusing luxury with simplicity, the Collection offers summer shirting in versatile silhouettes, all designed to compliment the perfect pair of jeans or denim cut-offs.

(Photo:  http://photos.prnewswire.com/prnh/20120423/CG92761)

"The team at Net-A-Porter.com knows our brand so well and have been such strong supporters of our collection season after season," explains Chloe Lonsdale, Founder and Creative Director of MiH Jeans.  "So we decided to revive some of their favourite silhouettes in new and luxurious fabrics exclusively for their customer."

The Collection of summer shirting offers classic simplicity, and the result is timeless and effortlessly stylish.  The always-popular MiH Oversize Shirt is offered in an off-white summer silk, an instant update to a long time favourite, and the MiH Safari Shirt is reworked in teal mousseline, providing an instant laid-back cool finish.

The MiH Birkin Shirt, a warm-weather classic with elbow-length sleeves, is offered in a dusty rose mousseline, capturing the delicate haze of summer and providing a polished alternative to the everyday tee.  The MiH Shrunken Button Down in blue Sea Cotton is impossibly lightweight and a timeless addition to any wardrobe. 

Fashion forward styles complete the collection: The MiH Cap Ferret Blouse, a smock-style shirt with an empire waist, and the MiH Circle Shirt, a unique circle design with side slit pockets for the perfect casual-chic combination. 

The result is a collection of summer staples; shirting you'll love forever. 

Retail prices range from $158 for the Shrunken Classic Shirt in Sea Cotton, to $242 for the Oversized Silk Shirt.

About MiH

MiH Jeans creates great fitting, beautifully made, sexy jean jeans that you'll wear forever.  Established in London in 1969, valuing top quality and premium design above all else, we have stayed true to our authentic heritage in everything we do.  

Relauched by Chloe Lonsdale, goddaughter of the original owner and daughter of London's 'Blue Jean King', Jean Machine Founder Tony Lonsdale, the expertise has been passed through the generations, not to mention an incredible archive of images depicting Chloe's Mum, the face of the brand in the 70s.

The celebrity following has been constant, from the early days with Jane Birkin photographed wearing them around town, to our modern day style icons including Claudia Schiffer and Gwyneth Paltrow.  

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Media Contact: SUSAN WYLIE MiH JEANS, +44 (0) 207 349 9030, susan@mih-jeans.com

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