Middle East Mobile Learning Revenues to Double by 2017

The Middle East Mobile Learning Market is Entering a Boom Phase According to a New Ambient Insight Report

SEATTLE, Oct. 7, 2013 /PRNewswire-iReach/ -- The revenues for Mobile Learning products in the Middle East reached $88.3 million in 2012, according to a new report by Ambient Insight called "The 2012-2017 Middle East Mobile Learning Market." The five-year compound annual growth rate (CAGR) in the region is a solid 18.4% and revenues will more than double to $205.4 million by 2017.

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Forecasts for twelve countries are included in this regional report: Bahrain, Egypt, Israel, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, Turkey, the United Arab Emirates (UAE), and Yemen.

"Nine of these twelve countries have significantly higher growth rates than the aggregate growth rate of 18.4% for the region. Six countries even have growth rates over 50%," reports Sam S. Adkins, Chief Research Officer. "This indicates that the Middle East is a vibrant new Mobile Learning market with room to grow. Mobile Learning is entering a boom phase in this region and revenues will spike during the forecast period."

The free Abstract is available at: http://www.ambientinsight.com/Reports/MobileLearning.aspx

There are two sections in this report: a demand-side analysis by country and a supply-side analysis by product. The demand-side analysis provides insight into the buying behaviors specific to the twelve countries analyzed in this report and identifies the top buying segments in each of those countries. Over 90 suppliers in specific countries in the Middle East are cited in this report.

The supply-side section provides revenue forecasts for five types of Mobile Learning products and services including: packaged content, value-added services (VAS), custom content development services, authoring tools and learning platforms, and personal learning devices (PLDs).

"Packaged Mobile Learning content will generate the highest revenues in the Middle East throughout the forecast period," comments CEO Tyson Greer. "What's interesting is the difference in demand for educational apps from country to country, particularly in countries with large foreign guest worker and expatriate populations. This report identifies the types of Mobile Learning apps and edugames that generate the highest revenues in each country."

Ambient Insight has identified four major catalysts in the booming Middle East Mobile Learning market: consumer demand for Mobile Learning apps and Mobile Learning VAS products, large-scale deployments of tablets in the academic segments, countrywide content digitization efforts across the primary and secondary school systems, and the rapid adoption of Mobile Learning in the higher education segments.

"These catalysts have not only created a massive demand for packaged content, but also a substantial demand for custom content development services in the academic segments," adds Adkins. "For example, the five-year growth rate for custom content development services in the Middle East is 39.9%, which is the highest growth rate for custom services for any region in the world. Revenues for custom content development services in the region will triple by 2017."

To learn more about Ambient Insight's research, send an e-mail to info@ambientinsight.com.

Media Contact: Sam Adkins, Ambient Insight, 360-805-4298, sam@ambientinsight.com

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SOURCE Ambient Insight



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