HOBOKEN, N.J., March 15, 2013 /PRNewswire-iReach/ -- As Chief Executive Officer of the Metro Moms Network®, Kathy Zucker is one of the most vocal moms in Hoboken, NJ. On a normal day, she shares information about current events and activities in the New York metro area. Her sites and Twitter feed are trusted destinations for families seeking answers to tough questions ranging from school choices to real estate to starting a blog.
Based on her in-depth Twitter coverage of the impact of Hurricane Sandy on Hoboken, NJ, in the days after the storm — when more than half the city was flooded and without power for over a week — Zucker is a finalist in the Fifth Annual Shorty Awards, which honors the best in social media across various individual and industry categories.
Hundreds of metro area parents have nominated Zucker for the #KeepGoodGoing category sponsored by New York Life, which honors a #mom or #dad who is passionate about their family, and uses social media to help and inspire others to do the same. During Hurricane Sandy, Zucker became a lifeline for thousands of families who had no connection to the outside world aside from sporadic text messaging and felt completely isolated, sometimes unsure of their next steps.
In the hours before the storm hit, Zucker created a SMS group using the GroupMe service. She reached out to authorities and got answers via Twitter that she shared in updates that GroupMe members received when they turned on their phones between long intervals to conserve battery power. In this way, families learned the status of receding floodwaters, access to and from Hoboken, power restoration, and gas and food availability. They were also able to get speedy answers to questions about their specific situations.
"With 40% of Americans working as freelancers, social media is increasingly coming to replace the water cooler," said Zucker. "It is just as important to establish relationships online as in real life since you never know who will have vital, timely information."
The Fifth Annual Shorty Awards winners will be announced on April 8th at a ceremony in Times Square at the New York Times Center.
SOURCE Metro Moms Network