Mercedes-Benz star shines too bright in 2013 for BMW, 2014 rivalry starts now

Mercedes-Benz sales accelerate past BMW for 2013, Chicago auto dealership helps provide push

CHICAGO, Jan. 10, 2014 /PRNewswire-iReach/ -- Perhaps the most historic rivalry in the luxury automotive market, Mercedes-Benz and BMW seem to find themselves in a heated battle every year to see which can dazzle car shoppers with the most extravagant luxury features and performance-minded engines. The two previous years, BMW has been able to win over the hearts of the U.S. market; however, in 2013 Mercedes-Benz created a formula that no other luxury brand in the world, including BMW, could overcome.


Thanks to the addition of new models and the refreshing of previous ones, Mercedes-Benz wasable to cruise through 2013 setting record sales numbers, including a very impressive holiday-season push of a 17 percent gain in December. Key players in the increase of sales can be directly correlated to the introduction of the all-new 2014 Mercedes-Benz CLA and the complete redesign of the top-tier 2014 S-Class. These new advances allowed Mercedes-Benz to sell over 3,000 more units than BMW in the 2013 sales year.

Mercedes Benz's 2013 success can be attributed to its own marketing efforts, as well as the cooperation and marketing efforts of its local dealers. Loeber Motors, a Chicago-area certified Mercedes-Benz dealership, has taken a very proactive approach in helping to promote many of the new Mercedes-Benz advancements. Through the dealerships' online venues such as blog posts, social media activity and model specific landing pages, Loeber Motors has been and continues to provide up-to-date information for many interested luxury automobile fans on anything and everything Mercedes-Benz. Two of Loeber Motors most popular campaigns in 2013 were those covering the newly released 2014 Mercedes-Benz CLA and the Mercedes Benz S-Class.

Being the new kid on the block, the CLA shocked the automotive world by entering into the market at an unprecedented Mercedes-Benz price tag of under $30K. Graced with Mercedes-Benz styling and driving characteristics, the CLA boasts some of the best performance marks in terms of engine output and fuel efficiency in the business, representing a clear value over strong competitors like the BMW 3 Series. On the other end of the spectrum, the lavish S-Class introduced cutting edge safety and luxury features that the industry has never seen before.

Peering ahead into the future for Mercedes-Benz, it's clear that there is no sign of slowing down in 2014. An all-new SUV crossover and a completely revamped 2015 C-Class are both expected to hit the scene later this year and continue the momentum started in 2013.

To stay up-to-date on the latest Mercedes-Benz news, visit  Loeber Motors online here. Loeber Motors carries a full-line of new and used Mercedes-Benz vehicles to serve the greater Chicago area. Loeber Motors can be contacted online or by phone at 1-855-456-3237.

Media Contact: Joe Hill, Loeber Motors, 1-855-456-3237,

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SOURCE Loeber Motors



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