MediaMath Bloggers Discuss How to Measure & Apply Marketing Metrics That Matter

 

NEW YORK, Sept. 10, 2013 /PRNewswire-iReach/ -- The wealth of data available to marketers is only valuable if it's the right set of data for their particular organization - and if it's being analyzed and applied effectively.

MediaMath's most recent blog posts take a closer look at the current challenges of marketing analytics, as well as offer some tips and real-world examples to help turn the information into opportunity.  "Measuring the Right Metrics at the Right Time" underscores the importance of knowing what to measure - and when, as opposed to how much to measure, while "How to Move from Direct Response Analytics to Holistic Analytics" emphasizes the need for a "balanced blend of people, process and platform" to achieve a complete view of your analytics.

Turning the analysis into action is a critical component of the marketing process. If applied, analytics have the power to ignite smarter business decisions. "Applying Insights for Optimization" highlights how to achieve greater customer engagement with efficient platforms and innovative partners. Finally, Matt Spiegel, MediaMath's GM Americas, takes a deeper dive into what these platforms must encompass to ensure a strong foundation for marketing success in his latest post "What IS a Marketing Operating System, Anyway."

To read the full posts, visit MediaMath's blog, blog.mediamath.com.

MediaMath recently unveiled its new blog, featuring rich visuals and expert content on the topics and ideas driving and challenging digital marketing strategies today. MediaMath not only offers marketers the technology – its TerminalOne Marketing Operating System™ - that enables them to activate data insights to make smarter business decisions and execute high-performing campaigns, but now also the content to inform their strategies and help them grow their business.

About MediaMath

Based in New York with 12 locations across five continents, MediaMath develops digital marketing technology and offers deep industry expertise, enabling marketers to connect with consumers individually and at scale across the entirety of the world's digital media. MediaMath's TerminalOne Marketing Operating System™ enables marketers to customize their own technology infrastructure and leverage their data and industry data in the planning, execution, optimization and analysis of digital marketing programs, resulting in smarter decisions that grow their business.  Powering the operations for thousands of marketers, including those representing 55% of the Fortune 100, TerminalOne enables its users to drive transformative business results across the entire digital ecosystem.

Media Contact: Meryl Serouya, MediaMath, 6465682463, mserouya@mediamath.com

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SOURCE MediaMath



2014

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Electronic Commerce, Multimedia & Internet, Social Media, Web Site, Advertising, Publishing & Information Services



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