Masstech Expands Commitment to Enhancing News and Media Production Operations for European Broadcasters

New Managing Director for Europe to Strengthen Presence in Region; Increase Availability of Award-Winning Masstech for News and Popular Topaz Media Management Solutions

TORONTO, Aug. 29, 2013 /PRNewswire-iReach/ -- Masstech Group, the provider of solutions that enable media companies to save, share and transform content into valuable assets, today strengthened its commitment to meeting the needs of European news operations and media producers. Responding to demand for its multiple award-winning Masstech for News and innovative Topaz media management solutions, Masstech initiated its campaign with the promotion of Mike Provancha to the post of Managing Director, Europe. He is the first to hold the new role, which he assumes immediately in order to oversee the company's presence at the upcoming IBC 2013 exhibition in Amsterdam, 13-17 September 2013, Stand 6.A10.


"Since its launch at NAB 2013, Masstech for News has become our fastest growing solution," said Masstech CEO Joe French. "The need to get the most value from one's content resources is a requirement that transcends borders and differences in style. Mike Provancha has been instrumental to helping groups and individual stations in North America to leverage Masstech solutions to retain and reuse the content they work hard to create, and his experience will help our team and our growing network of dealers to effectively guide European media companies."

Masstech for News allows journalists to automatically archive, access, share and use a company's content directly from within newsroom computer systems including Avid iNEWS and Associated Press ENPS. Integration within familiar NRCS interfaces gives journalists direct access to video and text content stored locally, remotely, in the Cloud, or produced by third party wire agencies. Exclusive "Video follows text" design keeps video, text and metadata connected, properly formatted and easily portable throughout its production lifecycle. At NAB 2013, these innovations won Masstech for News the 2013 IABM NAB Game Changer Award, 2013 TV Technology STAR Award, and 2013 Broadcast Engineering Pick Hit Award. Masstech Topaz takes that core functionality and extends it across a media company's entire operation to enable seamless, file-based workflows for creative, promotions, master control and other applications.

Masstech Managing Director, Europe, Mike Provancha said, "I'm excited by this opportunity to increase awareness of our solutions and build a team that fully understands the needs and challenges of media companies in Europe. The old methods of passively storing content no longer meet their requirements. Solutions like Masstech for News for the first time make sophisticated media management an organic, in-line part of the tools and workflows that people already use. That has a huge impact on productivity, creativity, and ultimately the returns companies can realize from the content they produce."

Mike Provancha has over 35 years' industry experience as an award-winning salesman and sales manager with companies like Ampex, Grass Valley, Abekas and Harris. He has been with Masstech for six years and was most recently Director of Sales for North America, where he built a sales and dealer organization that was responsible for continuous growth including Masstech's strongest sales year in 2013. Mike has strong family ties to Europe and previously lived in Germany. In his new role he will be responsible for all Masstech sales operations in Europe and Canada.

For more information about Masstech, its products, and its management visit

About Masstech Group
Masstech Group is the leading provider of powerful tools for media asset management and transcoding technology for the media and entertainment industries. From global media companies to corporate video production departments, organizations of all sizes rely on Masstech for file-based workflow solutions that have tangible impact on efficiency and productivity. Masstech serves a customer base that spans Asia Pacific, the Middle East, Europe, North and South America. Founded in 2002, the company is headquartered in Toronto, with offices in Australia, Europe, India and the United States. For complete information visit:

Media Contact: Evan Sirof, Marcomm-On-Call, Inc., 845-883-2109,

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SOURCE Masstech Group

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