Lounge Lizard Long Island Web Design Takes a Glimpse at the Future: What Haptic, Hapnotic, and Heat Map Feedback Can Do for E-Commerce Businesses

LONG ISLAND, N.Y., Oct. 11, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top Long Island web design company, - within the web and mobile app development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

Today's emerging technologies are telling us something; the future is here. We see futuristic technology in driverless cars, drones, and so much more, including digital interfaces. With computers serving as liaisons to the world, businesses seek new ways to bring experiences, including shopping experiences, directly into the homes and hands of the consumers on their desktop and mobile devices. Thanks to developing technologies such as haptics, brands can provide more realistic and enjoyable shopping experiences which lead to business growth. Marketers are finding great value in haptic, hapnotic, and heat -map feedback to understand their user better and to deliver more life-like virtual shopping experiences. Lounge Lizard Long Island Web Design company takes a glimpse at the future and discusses what haptic, hapnotic, and heat-map feedback can do for e-commerce businesses.

One of the greatest challenges for e-commerce businesses is providing an experience that is equal to a hands-on shopping experience. Minus salespeople, clever display and merchandising execution, and the customer's ability to physically touch product, e-commerce businesses can struggle to create the same excitement around products as their brick-and-mortar cousins. Salespeople can read consumer body language and engage customers with product testing, and now, today's virtual shopping experiences can provide a similar experience.

Haptic technology employs touch sensation to provide feedback to the user about action completion and more, but new technological advances are also allowing haptic technology to replicate the feeling of touch through tiny pulses of tactile sensation. For online retailers, this technology will help to imitate the sensations of touching products. Imagine finding a sweater online and being able to get a nearly-life-like sensation of what that sweater will feel like. Hapnotic feedback works differently, by using tactile cues to influence user behaviors such as prompting them to tap on a CTA. This technology helps digital retailers to improve conversion by directing users towards desired actions and points of interest with subtle cues. It also improves the user experience through an intuitive interface.

Heat-map technology is also being employed by digital retailers to monitor user's eye-movement as they engage with shopping platforms, ads, and content. By gaining a greater understanding of what online users look at and respond to in content, whether on an e-commerce site or an ad, online retailers are better able to create interfaces that will both provide an elevated experience for shoppers, and that will help the business to achieve important metrics such as conversion.

By employing these technological capabilities, e-commerce businesses can improve virtual shopping experiences, better understand user behaviors, and provide virtual assistance, to enable a sustainable business in today's digital world. Understanding how consumers visually shop on e-commerce sites through heat-map feedback, the ability to lead them through the shopping experience with hapnotic feedback, and the ability to provide a life-like experience with products once they get there, will take e-commerce potential to the next level.

Lounge Lizard Website Design Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000, ken.braun@loungelizard.com

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SOURCE Lounge Lizard



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