Lookalu Aims to Help Parents Snap Cute Baby Photos and Spread Smiles Worldwide with Indiegogo Campaign

Compatible with pets too, the 'Lookalu' smartphone gadget is designed to solve the age old issue of trying to grab an easily distracted subject's attention when snapping a photo

NEW YORK, March 12, 2018 /PRNewswire-iReach/ -- Lookalu is a brand new smartphone accessory that works by clipping onto any device to help grab the attention of an infant or pet, giving users the ability to snap the perfect picture. Today, Lookalu launched on Indiegogo in the hopes of raising $10,000 to bring their product to life and help parents capture cute smiles everywhere.

Frustrated with the process of attempting to take a good photo while getting the attention of their friends' ever-distracted little ones, the team behind Lookalu created their character, Lu. Complete with a built-in rattle, smiling face and pair of wobbly antennas, Lu was designed with one goal in mind: to engage.

Beyond its character-centric approach, what sets Lookalu apart from competitors is its incorporation of sound. The rattle concept has been proven to work better, as opposed to light, as an attention-grabbing method. The accessory's non-scratch grip fits virtually any phone, with or without a case, while its lightweight, small size adds portability - an essential factor for new parents on the go. And because Lu sits on a universal clip, users can attach it anywhere - making it perfect for regular photos, selfies, and even FaceTime. Consumers can simply clip Lookalu onto their phone, rattle Lu to get a baby's attention, focus the camera, and snap the perfect photo.

Lookalu Co-founder and CEO Mike Mayer said, "We're thrilled to announce Lookalu (and Lu) to the world to help people everywhere take and share adorable baby photos in a fun and playful way." Co-founder Megan Hughes adds, "Parents shouldn't have to take hundreds of baby photos just to find one they want. Parenting is hard enough, so our team wants to make capturing smiles a little easier."

Directly aligning with their company's mission to spread smiles around the world, the Lookalu team has partnered with international children's cleft charity, Smile Train. Smile Train's sustainable model empowers local medical professionals in the developing world to provide free cleft surgery and comprehensive cleft care to children in need. The organization  has helped more than one million children in its 19 years of service. With their "Get a smile, Give a smile" business model, Lookalu will be donating a portion of sales from each Lookalu sold through their Indiegogo campaign to Smile Train.

Because babies four months and younger typically only see high-contrast patterns and not color, Lookalu is being offered in two separate color choices: black and white and a red-colored option for babies older than four months. Lookalu is now available on Indiegogo starting at $11. To learn more, visit the campaign page here.

About Lookalu
Lookalu is a New York City-based startup that builds creative and innovate products for parents and their kids. The company's first product is a smartphone gadget designed for parents to easily snap cute baby photos. To learn more visit, lookalu.com.

About Smile Train

Smile Train provides free cleft surgery and comprehensive cleft care to children in developing countries. Through training local doctors and empowering partner hospitals around the world, Smile Train advances a sustainable solution and scalable model to treat clefts, drastically improving children's lives, including their ability to eat, breathe, and speak over time. To learn more about how Smile Train's sustainable approach means donations have both an immediate and long-term impact, please visit smiletrain.org.

Media Contact: Kelsey Tabor, Lookalu, 4135615755, kelsey.tabor@enventyspartners.com

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SOURCE Lookalu



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