Long Island SEO Company, fishbat Discusses How to Get Ready for the Holidays with Four Seasonal Marketing Tips

TRIBECA, N.Y., Nov. 17, 2017 /PRNewswire-iReach/ -- fishbat, a leading Long Island SEO agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, offers four seasonal marketing tips to get ready for the holidays.

"It's the most wonderful time of the year." With the goal of being profitable, it is incredibly crucial to be prepared for the holiday marketing of your business. As we enter this festive season, make sure that your business is ready with a strategy in place, because it's undoubtedly a time that you will be competing in an oversaturated market.

Before these months become too chaotic, sit down with your marketing team and dive into the details of your company's holiday promotion strategy. These are a few of our favorite things to be aware of:

  1. 'Tis the season to be mobile friendly. Unfortunately, if your website isn't optimized for mobile use, that oversight may result in lost sales. At this time of year, consumers are looking for ease of use and navigation. Take a look at your bounce rate. If it is a high percentage, test your website's load time and functionality on a smartphone. Focus on the user experience, because a positive one can certainly support search engine optimization (SEO) for the business. Search engines will analyze the algorithms of user engagement, and after some time, if your website maintains engaging content, this will improve future rankings.
  2. Good or bad list? Check it more than twice. It's time to review your company's keyword rankings and performance. Consider utilizing holiday-themed keywords to benefit the business, and strategize these keywords for targeted demographics. If SEO keyword optimization was part of your holiday marketing plan last year, take a look at what worked and what didn't.
  3. Happy Holidays! While a large percentage of people celebrate Christmas, don't forget about the other demographics to target during the holiday season. However, be direct in your holiday-specific messaging. Invest in ad campaigns and target them towards certain audiences. Don't fall into the trap of generic verbiage that won't speak to your target markets.
  4. Give the gift of giving. This holiday season, get into the giving spirit! Build engagement with your brand and increase your reach by running a social contest. There are a variety of guidelines you can advertise to enter. Many companies will ask users to follow or like their account on a specific social network. Sometimes, the guidelines will entail tagging friends in a comment. In other contests, the user must repost an image with a specific hashtag.

The holidays can be the most wonderful time of the year for any business, if there has been the proper amount of preparation, strategy and time invested.

fishbat Long Island SEO Company takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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