DALLAS, Feb. 13, 2012 /PRNewswire-iReach/ -- One of the world's leading search engine optimization ("SEO") experts and a pioneer in the more specialized practice of Local SEO, Chris Silver Smith, has established a search marketing agency in the Dallas Fort Worth Metroplex. Smith founded Argent Media as an exclusive, bespoke internet marketing agency in Dallas after working years for a few other internationally renowned SEM agencies -- NetConcepts (since acquired by Covario), and KeyRelevance.
Argent Media provides search engine optimization consulting, particularly specialized in Local SEO, which focuses upon achieving higher rankings in local search results, such as in Google Place Search, Google Maps, Bing Maps, and Yahoo! Local.
"Local Search Optimization is actually a small order of magnitude greater in complexity than the more straightforward regular search engine optimization," says Smith, "because, Local SEO incorporates all the ranking factors which figure into keyword search rankings, and then adds a number of other criteria including business addresses, locational domain names, business pinpoint geocoordinates, business classification systems or taxonomy, user generated reviews, geolocation of the searcher, and more!"
"Straightforward search engine optimization involves over two hundred ranking factors used by Google and other search engines -- for Local SEO, the addition of local variables drives this number up even higher."
Chris Silver Smith should know -- he once headed up the technology department for Verizon's Superpages.com, one of the internet's top internet yellow pages, and he also established their sophisticated local SEO structure -- which still provides them with advantageous rankings on thousands of geography + industry term combinations. Few online marketing strategists can offer the advantageous combination of experience and knowledge of search engines with the ability to make sense of the complexity.
Through Argent Media, Smith will be providing cutting-edge strategic consulting for other companies, just as he has been doing for Fortune 500 and Internet Retailer 500 sites for the past decade.
Argent Media is offering services for both small businesses with a single location as well as for large, publicly-traded companies managing thousands of chain-store locations.
"While large organizations with many stores face unique issues in managing their business listings and optimizations of their store locator pages," Smith states, "They also share the same very same challenges faced by small companies in needing to rank well in specific local search results. For instance, a single lawyer's office may be competing to be at the top of Google Maps searches for his city along with a multi-national legal firm which has a hundred office locations. The ranking criteria evaluated by search engines to decide which business ranks higher is exactly the same for both. We know that a business's size brings with it unique advantages and disadvantages -- and, we're uniquely prepared to help either type of company."
Argent Media is offering both short-term services such as basic website audits as well as ongoing consultation retainers.
Follow the company's blog, [Ag] Search Blog, for upcoming updates on appearances, snippets of SEO advice, and special services which may be of interest to local businesses and other search marketing agencies alike.
SOURCE Argent Media