LitFire Publishing Taps into Philippine Workforce to Deliver Best Value

The self-publishing company takes advantage of one of the business world's best kept secrets: the Philippines.

ATLANTA, April 17, 2015 /PRNewswire-iReach/ -- Self-publishing is a force to be reckoned with. Its growth was triggered by the age of information and fueled by the rise of mobile technology. LitFire Publishing grew from a digital-publishing-only company to a self-publishing firm to empower more authors who choose this promising industry segment. What's equally interesting is that the company owes a great deal of its success to its Philippine office.

In keeping with its commitment to value and excellence, LitFire Publishing chose to tap into the Philippine global IT industry. The country is one of the world's top outsourcing destinations, with a bevy of Fortune 500 companies choosing the nation as the location of their offshore operations. AT&T, JP Morgan & Chase, Citigroup and Disney Pixar have offices in the country. In 2013, its capital, Manila, was ranked third in business advisory firm Tholon's Top 100 Outsourcing Destinations. Another major city, Cebu was ranked eighth on the same list. In 2015, the Philippines landed in second place on global real estate advisor Cushman & Wakefield's list of most attractive outsourcing destinations.

American corporations with offshore bases in the Asian country chalk up creative talents and high English proficiency as major outsourcing factors. Formerly a U.S. colony, the Philippines boasts a large talent pool of skilled professionals. LitFire Publishing has seen a lot of promise in the Philippine IT and creative sector and the publisher aims to take this high-return potential to the global stage.

"The Philippines workforce has a unique edge over most major worldwide markets in terms of labor quality," according to Joe Doyle, Vice President of global customer care provider Site. "In anticipation of sustained industry growth, the Philippine government has implemented a series of initiatives to support talent development in [business process outsourcing or BPO]."

Doyle further said that the Philippines possesses a readily available workforce that's filled with qualified college graduates all eager to be part of the BPO industry.

Many experts consider the Philippine government's full support as an important element for the strong rise in outsourcing. To prepare students for BPO industry requirements, the government implemented BPO-specific changes to university and college curricula during a time when outsourcing was in its nascent stage.

"We see continued strong growth [in BPO] of 15 to 20 percent yearly. The 1.5 million [jobs] target in 2016 might be a bit stretched, but I see that it is achievable," said Philippine Department of Trade Secretary Gregory L. Domingo.

LitFire Publishing outsourced parts of its design and lead generation activities. The publisher continues to see positive results from its core and non-core operations. Most importantly, delegating work to strategic locations has allowed LitFire to provide first-rate quality and value to authors who want to go places through self-publishing.

About LitFire Publishing

Founded in 2008, LitFire Publishing underwent a re-branding exercise and expanded its services to include self-publishing in 2014. The company's range of publishing-related services covers editorial, design, e-book formatting, marketing and distribution. LitFire is headquartered in Atlanta, GA.

Media Contact: Jill Bennett, LITFIRE PUBLISHING, 1(800) 511-9787,

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SOURCE LitFire Publishing



Books, Publishing & Information Services, Corporate Expansion

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