Lift Caregiving Partners with Caregiver Monday to Encourage Caregivers to Devote Mondays to Improving Their Health

Richmond, Virginia-­based Lift Caregiving, a resource for family caregivers and The Monday Campaigns, a non-­profit public health organization that aims to support people in starting and sustaining healthy behaviors, have partnered to provide family caregivers with weekly tips to help them focus on and improve their own health.

RICHMOND, Va., July 24, 2013 /PRNewswire-iReach/ -- Lift Caregiving is launching a new partnership with The Monday Campaigns' Caregiver Monday initiative in an effort to help caregivers live a healthier lifestyle. "While researchers have long known that caregiving can have detrimental mental health effects for caregivers, research shows that caregiving can have serious physical health consequences as well, 17% of caregivers feel their health in general has gotten worse as a result of their caregiving responsibilities. [AARP Public Policy Institute Valuing the Invaluable: 2008 Update. The Economic Value of Family Caregiving] -­- Updated: November 2012.] Added responsibilities and stress leave caregivers starved for time and depleted of energy, putting them at heightened risk for depression, burnout and other health complications and compromising their ability to effectively care for their loved one.


Lift Caregiving and Caregiver Monday are joining forces in an effort to empower caregivers to take better care of themselves. Both organizations are excited to reach more caregivers with a message of health and self care. In addition to weekly tips designed to help boost caregiver health, both organizations will also be providing caregivers information and tools designed to help them improve their diets and incorporate healthy changes into their lives.

Why Monday? The Monday Campaigns, in association with Johns Hopkins, Columbia and Syracuse Universities, have studied the effectiveness of presenting people with health tips at different times. Their research shows that people are more likely to seek help and set health goals on the first day of the week. Mondays offer a chance to recalibrate and provide an opportunity to begin the week with a new perspective A survey sponsored by The Monday Campaigns found that "more than half of 1,500 adults over age 25 viewed Monday as a day to 'get their act together' or as a day for a fresh start. When asked what day they would most likely start a diet or exercise regimen, almost half chose Monday."

"We are so excited to spread the message of good health to caregivers," says Katie Gilstrap, co-­-founder of Lift Caregiving. "They spend so much time caring for loved ones that they may not recognize their own health needs. Weekly tips from Caregiver Monday provide our community with simple, gentle reminders to focus on one aspect of health each week. Over the course of a year, caregivers will be able to use the initiative to create healthy new habits, improve their lifestyle and ultimately provide better care to their loved ones." Lift Caregiving plans to post tips via their Care Lounge discussion board as well as social media outlets.

Sid Lerner, founder and chairman of The Monday Campaigns, says," Day in and day out, millions of caregivers give so much of themselves caring for their loved ones that they often neglect their own health and well being. Caregiver Monday encourages them to use that first day of each hectic week as their recharge day, to refocus on their own condition to better serve their dependent parent, child or spouse."

About Lift Caregiving

Lift Caregiving is a national resource for family members caring for an aging loved one. Lift offers expert advice on subjects related to caregiving, written by doctors, industry and healthcare professionals and non-­-profit partners. The Lift Caregiving shop offers customers outstanding products that meet the needs of an aging loved one and the daily changing challenges they face. Family Ties, Lift's online managing and calendaring tools, helps families stay organized, connected and protected. In addition, Lift also has a library of evaluation tools to help caregivers understand their current circumstance. Caregivers can use the results to make decisions. Lift offers its users a database of care related services. The categories of providers offer caregivers access to everything from in-­-home care companies to national support organizations. For more information, visit, (@liftcaregiving) or

About Caregiver Monday

Caregiver Monday is a program of The Monday Campaigns, a non-­-profit public health organization in association with Columbia Mailman School of Public Health, Johns Hopkins Bloomberg School of Public Health and Maxwell School of Citizenship and Public Affairs at Syracuse. Our goal is to help end chronic preventable disease by offering a weekly prompt that can support people in starting and sustaining healthy behaviors. For more information, visit, (@caregivermonday) or

Media Contact: Katie Gilstrap, Lift Caregiving, (804) 938-4794,

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SOURCE Lift Caregiving



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