OSHKOSH, Wis., May 18, 2012 /PRNewswire-iReach/ -- DealerFire, a custom automotive website design and digital marketing company located in Oshkosh, WI is proud to announce an addition to their executive team. Leif Richards will assume the role of Vice President of Web Services, a well-deserved promotion.
Kicking off his automotive career with DealerFire at its inception, Richards and DealerFire shared milestones as the company successfully expanded. Richards uncovered a passion through the years and has since been able to touch every corner of the automotive industry with his work at DealerFire.
"For the past 7 years Leif has lived DealerFire 24/7 with the passion, commitment and 360 degree vision deserving of an executive role," said owner and founder Eric Hoopman. "I'm so pleased today to make this announcement official."
As the company grew, Richards not only worked in each department, he structured them, from accounting to his current role as Director of Support. Richards will apply that experience, as well as the processes and client care he implemented as he moves into his new role.
"First class customer service is the bedrock that DealerFire was built on, and I am excited to bring my unique perspective to this position," said Richards. "There is no substitute for treating people the right way and this philosophy will be evident throughout our web services division."
As Vice President of Web Services, Richards will facilitate and further supervise a seamless DealerFire experience for their clients.
"Leif has a lot of raving fans around DealerFire and the industry as a whole," said Hoopman. "He's got a world-class personality and a deep care for our customers, partners, employees and their success. He will make a great addition to the DealerFire Executive Team."
Richards' familiarity with the company's internal elements, DealerFire team, and automotive industry, combined with his pay-it-forward approach to business, spoke volumes to the Executive Team.
"We have the responsibility to ensure that our clients receive a consistently superior experience from the first design call to the last support request, and at every point in between," stated Richards. "When you combine this approach with our award-winning digital product line, it is easy to see why we hold an edge on our competition."