Leadspace Joins Marketo LaunchPoint Ecosystem

The Leadspace Social Lead Targeting Platform Enables Marketo Users to Find, Enrich and Rank Leads Based on their Online Presence

MENLO PARK, Calif., Nov. 14, 2012 /PRNewswire-iReach/ -- Leadspace, Inc. today announced that it has joined Marketo LaunchPoint, Marketo's ecosystem of marketing solutions. By integrating with the Marketo marketing software, Leadspace will enable B2B marketing and sales organizations to lift conversion rates, boost productivity and grow their pipeline.

(Photo: http://photos.prnewswire.com/prnh/20121114/CG10556)

The Leadspace Social Lead Targeting platform uniquely analyzes the presence of individuals and companies on social networks, web sites and multiple contact databases, helping marketers and sales people to:

  • Discover new, hyper-targeted prospects
  • Create highly specialized and segmented lead lists
  • Rank leads based on their online presence

"By analyzing mountains of unstructured data from social networks and the web on-demand, we deliver novel insights into prospect skills, roles, areas of interest, tools used, and more," said Amnon Mishor, Co-Founder and VP Products at Leadspace. "We look forward to joining the Marketo ecosystem to deliver greater efficiencies and higher conversion rates and help customers fill the funnel with super-targeted leads."

"Today's leading brands recognize that social media and big data analytics are opening vast new opportunities to reach customers," said Robin Bordoli VP, Partner Ecosystems at Marketo. "Leadspace's ability to take unstructured data from the web and apply it target leads with much greater accuracy is a compelling solution.  We're excited to have Leadspace join Marketo LaunchPoint and offer this value to our customers."

Leadspace is also used by B2B sales professionals, giving them the ability to find and reach highly targeted prospects based on the unique ideal buyer profile that Leadspace constructs.

To view a live demo of the Leadspace platform, visit http://www.leadspace.com/schedule-demo.

To learn more about Marketo LaunchPoint and how we are working together, register now for Marketo's "From Good to Great" Virtual Event which takes place today from 8am2pm PST.

About Leadspace

Leadspace is the first solution to help sales and marketing teams find new sales prospects and enrich and rank leads based not only on job titles, but also on what they do, and how closely the prospects resemble the people they have already successfully sold to. Founded in 2007 by experts in web mining and semantic analysis, the company received funding from top-tier venture capital firms, including Battery Ventures, JVP, and Vertex. Leadspace has offices in the U.S. and in Israel. Learn more at http://www.leadspace.com.

About Marketo: Marketing Software – Easy, Powerful, Complete.

Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo™ marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named to The Wall Street Journal's 3rd annual "Next Big Thing List," one of "America's Most Promising Companies" by Forbes, and the #1 Marketing Software Vendor on the INC 500.  In 2011 Marketo ranked as the #1 fastest-growing private company by the Silicon Valley Business Journal, and in both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solution and Best Chatter Exchange.

Marketo and the Marketo logo are trademarks of Marketo, Inc. All other trademarks are the property of their respective owners

Media Contact: Ran Gishri Leadspace, +97299662173, rgishri@leadspace.com

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SOURCE Leadspace

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