Leading Supermarket Trend in the Philippines

Facts You Need To Know About Supermarkets in the Philippines

MAKATI, Philippines, March 5, 2013 /PRNewswire-iReach/ -- Here's something shoppers in the Philippines must know, in a recent infographic prepared by Save22 Philippines, it showed that supermarket layouts are not practical, some are designed to influence customers to toss something extra (and perhaps even unnecessary) in your cart.

(Photo: http://photos.prnewswire.com/prnh/20130305/CG71510-INFO)

The infographic which was released by Save22 Philippines highlighted other interesting facts and ideas about supermarket shopping in the country.

A Timeline of Supermarkets

As early as 1969, supermarket owners in the country had an association called The Philippine Assocation of Supermarket Inc. After a year, one of the major players in the industry, Rustans Supermarket opened its doors in Makati. Rustans Supermarket has been doing business for 43 years.

In 1985, other major players started their own stores, SM Supermarket opened in Ayala Center while Robinsons Supermarket started their first shop in Cebu.

In 1998, one of the biggest supermarkets in the South of Metro Manila, Shopwise, opened in Filinvest Alabang. Puregold, one of the more aggressive chains also opened its first store in 1998 along Shaw Boulevard.

Customer Preference

The inforgraphic showed results of an online survey which asked customers the supermarkets they prefer. The study revealed that 45 percent of online respondents prefer doing grocery at Puregold, closely followed by 43 percent SM Supermarket. This is a feat for Puregold, a younger supermarket, who aggressive marketing strategy has toppled giant chain SM Supermarket, at least in this particular online survey. Nine percent of the online respondents said Robinsons Supermarket.

Just How Many Supermarkets Are Out There?

Pure gold has an impressive 150 branches (this number includes both supermarkets and hypermarket chains) around the country. This figure is followed by Robinsons Supermarket's 72 stores. Supermarkets have 34 branches while SM Hypermarkett brand has 30 stores across the country.

Savemore has 46 branches, Rustans Supercenter has 29 stores and Shopwise has the least number with just seven supermarkets spread across the country.

Supermarket and the Internet

Some grocery shoppers in the country are savy internet users as well, according to the infographics. The top search terms are SM Supermarkets, Puregold,  Shopwise and Rustans Supermarkets.

2006 - SM Supermarkets had the highest search ranking, as much as 83 percent, followed by Shopwise which garnered 47 percent. Puregold and Rustans had zero searches.

February to April 2006  - SM Supermarket was still high on the list of searches but it went down from 83 percent searches to 40 percent, Shopwise's figures remained the same.

March 2006 – An interesting occurrence as Puregold's online presence rose by 73 percent while SM and Shopwise searches were down to 40 percent.

June 2006- March 2007 – SM Supermarket, Shopwise and Puregold are still top keywords in grocery searches. Shopwise dominating the search by as much as 82 percent.

April 2007- December 2007 – Rustans was able to get 24 percent search interest but the numbers decreased by December.

Puregold's popularity and business strategy reflects online as an increase in user interest has peaked by 100 percent from 2008 to 2013. Meanwhile, SM Supermarkets have decreased in searches while Rustans and Robinsons remained the least hits in terms of searches. 

About Save22 Philippines

Save22.com.ph is the Philippines' price comparison website and app that helps you kow your options when you buy. With the spirit of 'bayanihan', the data comes from you, the community.

Media Contact: Emy Jane Logro SEOWall Internet Marketing Services, +63 917 581 7115, admin@seowall.com

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Save22 Philippines

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Food & Beverages, Retail, Supermarkets, Surveys, Polls and Research, Asian American

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