Kohl's and Baldwin Publishing help All Children's Hospital target childhood obesity with video recipes

Florida children's hospital uses Kohl's Cares funding to teach kids how to eat better with online cooking videos

ST. PETERSBURG, Fla., Feb. 5, 2013 /PRNewswire-iReach/ -- A Florida children's hospital is recommending kids eat chicken nuggets and mac & cheese. Yes, really.

This week, thanks to a donation from Kohl's Cares®, All Children's Hospital in St. Petersburg, Fla. launched Cook eKitchen™, an online cooking video library from Baldwin Publishing that shows how to cook hundreds of healthy family-favorite meals.

All Children's now features Cook eKitchen™ online cooking videos on the hospital's Fit4Allkids website, as part of their Fit4AllKids campaign. The recipes are kid-friendly, but made healthier and more nutritious: Crispy Chicken Nuggets are baked, not fried. Creamy Mac & Cheese is made with skim milk and reduced-fat cheese. Instead of a sugary cereal in the morning, busy parents can make good-for-you Breakfast Bars or PB&J Muffins.

"Adding the cooking video library from Baldwin Publishing allows us to enhance our website and reach even more families with this healthy eating message. The videos are fun and the recipes are easy to follow," said Kellie Gilmore, the outreach coordinator at Fit4Allkids at All Children's Hospital. "We are very excited for our families to take advantage of this great feature and explore our Fit4Allkids site."

All the recipes use affordable, simple ingredients busy moms and dads can find right in the supermarket. Cook eKitchen™ recipes are developed and approved by registered dietitians to meet the USDA Choose My Plate dietary guidelines.

All Children's Hospital created Fit4Allkids to help children manage their weight and make healthy food choices. Now, thanks to Cook eKitchen™, Tampa Bay area families have an easy way to eat right, with healthy recipes right at their fingertips.

About Baldwin Publishing

Cook eKitchen™ online cooking videos promote eating healthy for kids and can prevent childhood obesity. The cooking videos show families how to cook healthy food with less fat and fewer calories. The cooking videos are from Baldwin Publishing, Inc., the nation's leading producer of healthy cooking videos branded for organizations that promote good health. Since 1993, Baldwin Publishing, Inc. has created print, web and video health content for health systems, children's hospitals, insurance and media companies, employers and retailers. 

For more information about Baldwin Publishing, contact: Carly Baldwin at 1-800-705-6522 or Carly@BaldwinPublishing.com

About All Children's Hospital

Founded in 1926, All Children's Hospital is the only specialty licensed children's hospital on Florida's west coast. All Children's Hospital is committed to addressing the childhood obesity epidemic. The Hospital developed Fit4Allkids in 2004 by a team of pediatric specialists and has since then offered support and guidance to thousands of families in the Tampa Bay area. Fit4Allkids provides the latest information on nutrition, fitness and mental health and is taught in YMCAs, family and nutrition classes and at aftercare centers and summer camps.

For more information about All Children's, contact: Kellie Gilmore, Fit4Allkids Outreach Coordinator at All Children's Hospital at 727-767-6923 or kellie.gilmore@allkids.org

About Kohl's Cares®

Kohl's Cares, the philanthropic arm of Kohl's Department Stores, is committed to giving back to the community it serves through support of kids' health and education, environmental initiatives nationwide and women's health initiatives in Wisconsin, specifically the fight against breast cancer. Since its inception in 2000, the Kohl's Cares cause merchandise program has raised more than $208 million dollars through the sale of kid-friendly merchandise with 100 percent of the net profits benefiting kids' health and education initiatives. For more information on Kohl's Cares, visit www.kohls.com/cares

Media Contact: Carly Baldwin Baldwin Publishing, 800-705-6522, Carly@BaldwinPublishing.com

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SOURCE Baldwin Publishing



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