WILLIAMS, Ariz., Oct. 2, 2013 /PRNewswire-iReach/ -- KC HiLiTES, the pioneer of off-road lighting, is stepping up and accepting the responsibility in spreading social awareness of breast cancer. Although KC HiLiTES has a pre-dominantly male customer base, breast cancer is a non-biased disease that affects millions of women and men worldwide.
The "Help Us LiTE The Way To A Cure!" Campaign is spearheaded by Michele DeHaas, wife of KC HiLiTES CEO, Michael DeHaas. In October of 2010, Michele went in for her annual mammogram and was told a lump had been detected in one of her breasts. As she waited dauntingly for the MRI appointment and the results, her mind raced with all the life-changing possibilities. What if she had cancer? Ultimately, Michele was very grateful to discover that the dense tissue was in fact a benign cyst, but the experience and the worry stuck with her. Michele states, "I could not help but think about the women that are not so fortunate with their mammogram results. Early detection of cancer is very important for the best chances of survival. Not all women have the means or ability to get mammograms annually and this where we all need to help."
The "Help Us LiTE The Way To A Cure!" Campaign will run from October 1 through November 1. Fans can purchase a KC HiLiTES Limited Edition Breast Cancer Awareness sticker for $1, put it anywhere within public view, take a picture and submit it at www.kchilites.com/litetheway
100% of the proceeds will go to breast cancer research with fans being automatically entered into a weekly giveaway featuring KC HiLiTES' premiere LED lighting packages.
For more information, please visit www.kchilites.com/litetheway
About KC HiLiTES
KC HiLiTES is a manufacturer of performance lighting, creating the off-road auxiliary lighting market over 40 years ago. From the classic Daylighter series to the cutting edge LED product lines, KC HiLiTES has continued to stay at the forefront of lighting technology and innovation. KC HiLiTES products are not only for the off-road enthusiast, but are also used for law enforcement, mining, exploration, farming and marine. Since its inception, the majority of products are backed by KC HiLiTES' 23 year warranty, ensuring the quality and life of each product.
SOURCE: KC HILITES
Media Contact: Christopher Sheng, KC HiLiTES, 888-550-2077 ext. 7707, firstname.lastname@example.org
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE KC HiLiTES