ANAHEIM, Calif., May 14, 2013 /PRNewswire-iReach/ -- Contiki Vacations (www.contiki.com), the leading youth travel company for 18-35 year olds, is excited to announce the launch of an interactive marketing campaign which focuses on how much young people value travel, giving away three European trips to those who want them most.
'How Far Would You Go?' is a three week social media competition where entrants are invited to submit how far they would go to win one of three Contiki trips to Europe. The competition is the latest in a string of socially-lead campaigns by the digitally-savvy brand, which has previously produced award-winning work including This Way To Amazing in 2012 and Get On The Bus in 2011.
Though the connection between youth and travel is nothing new, with Contiki facilitating a union of the two for over 50 years, young travelers are no longer seeking to travel on the cheap. While price is of course a factor, Millennials are increasingly seeking more valuable experiences when they travel. Although the youth market still sees travel as an opportunity for adventure and independence, they're now willing to pay a premium for unique experiences, with 75% showing a strong preference for learning something new during their trips. In what is already a fast-paced culture, they value speed, ease and efficiency, seeking to have as many individual experiences as they can in the time they have available.
"Our travelers aren't satisfied with just seeing the sights," says Alexis Sitaropoulos, Group Marketing Director for Contiki. "They're seeking unforgettable experiences when they travel, and look to make every moment count in order to get the most out of life."
In 'How Far Would You Go?' Contiki is inviting young people to suggest a tangible activity to illustrate the value that they now put on travel – whether it's a sacrifice like giving up a brand new laptop, or a stunt like breaking into song on a packed train. Entries will be voted on & the top twenty with the highest number of votes will be judged by a Contiki guest panel. The three most incredible entries will be shot by a Contiki film crew showing just how far they will go to get the trip.
Submissions are now open and close on Friday, May 24, 2013. To enter head to www.facebook.com/contiki.
Contiki Vacations is the global market leader in youth travel, operating adventures all over the world, with trips from 3 days to 6 weeks, across 6 countries in 6 regions. A journey with Contiki is a kaleidoscope of unexpected adventures, inspiring places, lifelong friendships, brilliant stories and unforgettable memories. Most of all, it's about living life out loud, utterly and completely. You only get one life, one shot, so make it count - #NOREGRETS. Find out more at www.contiki.com.
Vy Truong, Contiki Vacations, 714-935-0808, firstname.lastname@example.org
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SOURCE Contiki Vacations