Jolene Loetscher Announces Candidacy For Sioux Falls Mayor

SIOUX FALLS, S.D., Sept. 8, 2017 /PRNewswire-iReach/ -- With the rallying cry "Let's Go!" local businesswoman and child activist Jolene Loetscher announced her candidacy for Sioux Falls Mayor.

"Sioux Falls provided the opportunity to start my professional career, the opportunity to found two businesses, and the opportunity to raise my daughter. Now it's time to give back," Loetscher said.

Knowing first-hand why Sioux Falls can be called the city of opportunity, Loetscher outlined the tenets of her campaign:

  • Economic Development
  • Smart Spending
  • Strong & Safe Families
  • Work-Play Opportunities

"My belief and experience in doing good is affirmed by our work on Jolene's Law Task Force," Loetscher said.

In 2014, the State of South Dakota established Jolene's Law. That law created a task force to study child sexual abuse. The work of Jolene's Law Task Force led to the creation of a ten year action plan to eradicate child sexual abuse in South Dakota. Now under the guidance of the Center for the Prevention of Child Maltreatment, in just 12 months, it has trained almost 7,000 mandatory reporters in South Dakota, centralized a database of mental health resources and developed a pediatric rape kit for hospitals and health care systems statewide. Loetscher's advocacy and leadership has been integral to the progress made under Jolene's Law.

Following her career as a television reporter, Loetscher -- along with her husband, Nate Burdine -- started several businesses including Mud Mile Communications and DooGooders. With the last $300 in their savings account, a bucket and a willingness to get their hands dirty, they created DooGooders, a cleanup and dog DNA testing company, now part of one of the world's leading pet innovation companies.

Loetscher and Burdine next founded Mud Mile Communications, a Sioux Falls-based marketing, public relations, social media, content strategy, digital media and video production firm.  

Loetscher also organized Selfspiration, a program that hosted day camps for Sioux Falls children who survived child sexual abuse. She additionally assisted with developing the Make Some Happy Toy Drive, serves as the national alumni co-chair for the Coca-Cola Scholars Foundation advisory board and volunteered with the Juvenile Diabetes Research Foundation, Pug Partners, Sioux Empire Red Cross, American Cancer Society's Bark For Life and served as the City of Sioux Falls Municipal Band emcee.

Jolene and Nate welcomed their daughter, Liberty, in April.

Media Kit with b-roll package, headshot, event photos & hi-res logo files here.

Media Contact: Jolene Loetscher, Let's Go Jo - Jolene Loetscher - Sioux Falls Mayor 2018, 605-310-2056,

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SOURCE Jolene Loetscher - Sioux Falls Mayor



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